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The Importance of Strategy and Strategic management of Small and Medium-Sized Enterprises Primarily Focused on E-commerce

Supervisor: Ing. Veronika Svatošová, Ph.D.


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Project description:
The main goal of this research is to evaluate the importance and influence of strategic management in SMEs primarily focused on e-commerce for long-term strategic development. The partial objective is to identify strengths and weaknesses of SMEs primarily focused on e-commerce in the strategic management in e-commerce and to propose solutions that will enable them to strengthen their strategic position. The research sample is SMEs based in the CR primarily focused on e-commerce from B2C. The main output is to propose a strategic management model strengthening the strategic position of monitored SMEs.
Kind of project:
IGA (Projekt financovaný Interní grantovou agenturou)
Department:
Department of Regional and Business Economics (FRDIS)
Project status:
Defended
Project start date :
01. 01. 2018
Project close date:31. 01. 2019
Number of workers in the project:4
Number of official workers in the project:
0
Number of results in the project:
5