Innovation of study program at FBE MUAF in Brno with a course Advertising and communication

Supervisor: doc. Ing. Jana Turčínková, Ph.D.

Basic information

This page shows details on the project. The primary projects are displayed together with a list of sub-projects.

Project description:
The objective of this project is an innovation of current study program at MUAF in Brno with a new compulsory elective course "Advertising and communication", which should provide the students with up-to-date and attractive issue of advertising and marketing communication. The understanding of this field is nowadays for all graduates very important part of their education. A significant contribution will also be active cooperation with businesses, and therefore, possibility for students to gain practical experiences from real business environment.
Kind of project:FRVŠ (Projekt Fondu rozvoje vysokých škol)
Department of Marketing and Trade (FBE)
Project identification:4FR 190
Project status:
Project start date :
01. 01. 2004
Number of workers in the project:2
Number of official workers in the project:1
Number of results in the project:

Official project workers

The following table shows the researcher workers who have been assigned official roles in a project.

OfficerOfficial roles