Innovation of study program at FBE MUAF in Brno with a course Advertising and communicationSupervisor: doc. Ing. Jana Turčínková, Ph.D.
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The objective of this project is an innovation of current study program at MUAF in Brno with a new compulsory elective course "Advertising and communication", which should provide the students with up-to-date and attractive issue of advertising and marketing communication. The understanding of this field is nowadays for all graduates very important part of their education. A significant contribution will also be active cooperation with businesses, and therefore, possibility for students to gain practical experiences from real business environment.
|Kind of project:||FRVŠ (Projekt Fondu rozvoje vysokých škol)|
|Department of Marketing and Trade (FBE)|
|Project identification:||4FR 190|
|Project start date :|
01. 01. 2004
|Number of workers in the project:||2|
|Number of official workers in the project:||1|
Number of results in the project:
The following table shows the researcher workers who have been assigned official roles in a project.