Ústav marketingu a obchodu (PEF) - zoznam publikácií


Aplikácia zobrazuje zoznam publikácií odborníkov vybraného pracoviska. Vzťah publikácie k pracovisku je možné upravovať v aplikácii Moje a mnou spravované publikácie v rámci editovania danej publikácie. Voľba pracoviska sa nachádza v údajoch spoločných pre všetky druhy publikácií, konkrétne pod voľbou odboru publikácie.

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Počet nájdených záznamov: 29

PublikácieDruh výsledkuRokPodrobnosti
A Methodology for Dynamic Alignment of Supply Chain Management Information System
Nürk, Jochen
A Methodology for Dynamic Alignment of Supply Chain Management Information System. In Proceedings of the 9th International Conference on Management: People, Planet and Profit: Sustainable business and society . Gödöllő: Szent István University, 2019, s. 40--47. ISBN 978-963-269-881-6.
článok v zborníku2019Podrobnosti
Application of the Institute of Income Redistribution in the Form of Social Transfers in EU Countries
Antošová, Irena -- Stávková, Jana
Application of the Institute of Income Redistribution in the Form of Social Transfers in EU Countries. DANUBE: Law and Economics Review. 2019. zv. 10, č. 2, s. 161--172. ISSN 1804-6746. URL: http://www.eaco.eu/wp-content/uploads/2019/07/antosova-stavkova.pdf
článok v odbornom periodiku2019Podrobnosti
Application of the Institute of Income Redistribution in the Form of Social Transfers in EU Countries
Antošová, Irena -- Stávková, Jana
Application of the Institute of Income Redistribution in the Form of Social Transfers in EU Countries. In Enterprise and Competitive Environment: Abstracts. Brno: Mendelova univerzita v Brně, 2019, s. 10. ISBN 978-80-7509-654-8.
abstrakt článku v zborníku2019Podrobnosti
Assessing Web Surface Credibility by generation Y: A Q methodological study
Mokrý, Stanislav
Assessing Web Surface Credibility by generation Y: A Q methodological study. In Enterprise and Competitive Environment: Abstracts. Brno: Mendelova univerzita v Brně, 2019, s. 44. ISBN 978-80-7509-654-8.
abstrakt článku v zborníku2019Podrobnosti
Comparison of Living Conditions of Households on the EU
Antošová, Irena
Comparison of Living Conditions of Households on the EU. In HAMPEL, D. PEFnet 2019: Abstracts. 1. vyd. Brno: Mendelova univerzita v Brně, 2019, s. 11--12. ISBN 978-80-7509-692-0.
abstrakt článku v zborníku2019Podrobnosti
Current Opinion in Durable Goods Marketing Distribution Channels and its Economic Environment
Petr, Aleš
Current Opinion in Durable Goods Marketing Distribution Channels and its Economic Environment. In HAMPEL, D. PEFnet 2019: Abstracts. 1. vyd. Brno: Mendelova univerzita v Brně, 2019, s. 103--104. ISBN 978-80-7509-692-0.
abstrakt článku v zborníku2019Podrobnosti
Czech consumer in the drug market
Antošová, Irena -- Hazuchová, Naďa -- Stávková, Jana
Czech consumer in the drug market. In 6th International Scientific Conference New Trends in Management and Production Engineering - Regional; Cross-Border and Global Perspectives: Book Of Abstracts. Dąbrowa Górnicza: WSB University, 2019,
abstrakt článku v zborníku2019Podrobnosti
Czech consumers' attitudes to food waste
Macková, Michaela -- Hazuchová, Naďa -- Stávková, Jana
Czech consumers' attitudes to food waste. Zemědělská ekonomika = Agricultural Economics. 2019. zv. 65, č. 7, s. 314--321. ISSN 0139-570X.
článok v odbornom periodiku2019Podrobnosti
Development of wine tourism in Šumadija region
Kubát, Patrik
Development of wine tourism in Šumadija region. In HAMPEL, D. PEFnet 2019: Abstracts. 1. vyd. Brno: Mendelova univerzita v Brně, 2019, s. 79--80. ISBN 978-80-7509-692-0.
abstrakt článku v zborníku2019Podrobnosti
Display vs. Paper: Eye-Tracking Study on Product Placement in Magazines
Münster, David -- Matejčíková, Anabela -- Hochvaldová, Jana -- Mokrý, Stanislav
Display vs. Paper: Eye-Tracking Study on Product Placement in Magazines. In HAMPEL, D. PEFnet 2019: Abstracts. 1. vyd. Brno: Mendelova univerzita v Brně, 2019, s. 91--92. ISBN 978-80-7509-692-0.
abstrakt článku v zborníku2019Podrobnosti
Does extreme poverty occur in the EU countries?
Antošová, Irena
Does extreme poverty occur in the EU countries?. In 16th International CIRCLE Conference - Digital Intelligence: Book of Abstracts . Darwen: Access Press UK, 2019, s. 48.
abstrakt článku v zborníku2019Podrobnosti
Emotions Role as an Influencing Factor Within Consumer Behaviour on Czech Luxury Cosmetic Market
Anderlová, Dorota -- Pšurný, Michal
Emotions Role as an Influencing Factor Within Consumer Behaviour on Czech Luxury Cosmetic Market. In HAMPEL, D. PEFnet 2019: Abstracts. 1. vyd. Brno: Mendelova univerzita v Brně, 2019, s. 9--10. ISBN 978-80-7509-692-0.
abstrakt článku v zborníku2019Podrobnosti
Human capital, innovation and internationalization of micro and small enterprises in rural territory - A case study
Oliveira, Pedro -- Turčínková, Jana
Human capital, innovation and internationalization of micro and small enterprises in rural territory - A case study. Acta Universitatis agriculturae et silviculturae Mendelianae Brunensis = Acta of Mendel University of agriculture and forestry Brno = Acta Mendelovy zemědělské a lesnické univerzity v Brně. 2019. zv. 67, č. 2, s. 545--563. ISSN 1211-8516. URL: https://acta.mendelu.cz/67/2/0545/
článok v odbornom periodiku2019Podrobnosti
Internationalization process of SMEs and the impacts of networks: Perspectives from an emerging economy
Internationalization process of SMEs and the impacts of networks: Perspectives from an emerging economy. Dizertačná práca. Mendelu University in Brno: MENDELU Brno, 2019. 179.
záverečná práca2019Podrobnosti
Is the standard of living among similar households similar too?
Charvát, Daniel -- Antošová, Irena -- Hazuchová, Naďa
Is the standard of living among similar households similar too?. In 6th International Scientific Conference New Trends in Management and Production Engineering - Regional; Cross-Border and Global Perspectives: Book Of Abstracts. Dąbrowa Górnicza: WSB University, 2019,
abstrakt článku v zborníku2019Podrobnosti
Life satisfaction of Czech seniors: what actually matters?
Kubíčková, Lea -- Hajko, Vladimír -- Hazuchová, Naďa -- Rašticová, Martina
Life satisfaction of Czech seniors: what actually matters?. Scientific Papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 2019. zv. 27, č. 2, s. 91--101. ISSN 1211-555X. URL: https://fes.upce.cz/sites/default/files/public/mika0267/scipap_46_138540.pdf
článok v odbornom periodiku2019Podrobnosti
Market Segmentation in Healthcare
Antošová, Irena -- Hazuchová, Naďa -- Stávková, Jana
Market Segmentation in Healthcare. Marketing and Management of Innovations. 2019. č. 3, s. 151--166. ISSN 2218-4511. URL: http://mmi.fem.sumdu.edu.ua/en/journals/2019/3/151-166
článok v odbornom periodiku2019Podrobnosti
Model of EDI adoption in retail
Veselá, Lucie -- Tuzová, Marcela
Model of EDI adoption in retail. Ekonomika Management Inovace. 2019. zv. 11, č. 3, s. 7--21. ISSN 1804-1299. URL: http://emijournal.cz/wp-content/uploads/2019/12/04-MODEL-OF-EDI-ADOPTION-IN-RETAIL.pdf
článok v odbornom periodiku2019Podrobnosti
Older workers, economic activity, and the health status. The implication of age management on the labour market
Rašticová, Martina -- Hazuchová, Naďa -- Bédiová, Monika -- Mikušová, Jana
Older workers, economic activity, and the health status. The implication of age management on the labour market. In 6th International Scientific Conference New Trends in Management and Production Engineering - Regional, Cross-Border and Global Perspectives: Book of Abstracts. Dąbrowa Górnicza: WSB University, 2019,
abstrakt článku v zborníku2019Podrobnosti
Patterns of Consumption in the Modern Russia
Rusina, Ekaterina
Patterns of Consumption in the Modern Russia. In HAMPEL, D. PEFnet 2019: Abstracts. 1. vyd. Brno: Mendelova univerzita v Brně, 2019, s. 119--120. ISBN 978-80-7509-692-0.
abstrakt článku v zborníku2019Podrobnosti
Perception of the layout of study texts by a teacher
Drexler, Michaela -- Drexler, Denis -- Válek, Jan -- Sládek, Petr
Perception of the layout of study texts by a teacher. In INTED 2019: Proceedings. Valencie: International Academy of Technology, Education and Development (IATED), 2019, s. 3791--3799. ISBN 978-84-09-08619-1. URL: https://library.iated.org/view/DREXLER2019PER
článok v zborníku2019Podrobnosti
Poverty predictors in the Czech Republic: do health predictors also matter?
Kočiš Krůtilová, Veronika -- Hazuchová, Naďa
Poverty predictors in the Czech Republic: do health predictors also matter?. Journal of Poverty and Social Justice. 2019. zv. 27, č. 1, s. 79--84. ISSN 1759-8273.
článok v odbornom periodiku2019Podrobnosti
Sports funding in Slovakia and Czech Republic
Habánek, Peter
Sports funding in Slovakia and Czech Republic. In 16th International CIRCLE Conference - Digital Intelligence: Book of Abstracts . Darwen: Access Press UK, 2019, s. 45.
abstrakt článku v zborníku2019Podrobnosti
The analysis of damping of the Bovine Rhinotracheitis National Recovery Program in the Czech Republic between 2006-2016
Pospisil, Richard -- Krocil, Ondrej -- Kunz, Matthias Philipp
The analysis of damping of the Bovine Rhinotracheitis National Recovery Program in the Czech Republic between 2006-2016. Bulgarian Journal of Agricultural Science. 2019. zv. 25, č. 2, s. 396--402. ISSN 1310-0351. URL: https://www.agrojournal.org/25/02-25.pdf
článok v odbornom periodiku2019Podrobnosti
The importance of natural skin care products to specific consumers segments on Czech luxury cosmetic market
Anderlová, Dorota
The importance of natural skin care products to specific consumers segments on Czech luxury cosmetic market. In IAI Academic Conference Proceedings . Skopje: International Academic Institute, 2019, s. 233--243. ISSN 2671-3179. URL: https://ia-institute.com/iai-academic-conference-proceedings-vienna-2019/
článok v zborníku2019Podrobnosti
Using EEG Technology to Predict Consumers' Preferences
Pšurný, Michal
Using EEG Technology to Predict Consumers' Preferences. In HAMPEL, D. PEFnet 2019: Abstracts. 1. vyd. Brno: Mendelova univerzita v Brně, 2019, s. 113--114. ISBN 978-80-7509-692-0.
abstrakt článku v zborníku2019Podrobnosti
Visitor's Loyalty Towards the Destination
Králiková, Andrea
Visitor's Loyalty Towards the Destination. In HAMPEL, D. PEFnet 2019: Abstracts. 1. vyd. Brno: Mendelova univerzita v Brně, 2019, s. 75--76. ISBN 978-80-7509-692-0.
abstrakt článku v zborníku2019Podrobnosti
Wine Trails in the Czech Republic
Prokeš, Martin
Wine Trails in the Czech Republic. In: Wine Tourism Destination Management and Marketing: Theory and Cases. Cham: Palgrave Macmillan, 2019. s. 341--355. ISBN 978-3-030-00436-1. URL: https://www.palgrave.com/gb/book/9783030004361
kapitola v knihe2019Podrobnosti
You've Got to Ask Yourself one Question: Do Seniors Feel Safe?
Kubíčková, Lea -- Hajko, Vladimír -- Rašticová, Martina
You've Got to Ask Yourself one Question: Do Seniors Feel Safe?. Politische Psychologie. 2019. zv. 7, č. 1, s. 46--61. ISSN 2193-3243.
článok v odbornom periodiku2019Podrobnosti