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PETLACH, M. From Philosophical Queries to Greater Dilemmas of Neuroethics. In: Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience. Hershey: Business Science Reference, 2020. p. 25--46. ISBN 978-1-799831-26-6.

Original name: From Philosophical Queries to Greater Dilemmas of Neuroethics
Czech name:
Written by (author): PhDr. Martin Petlach
Department: Department of Territorial Studies
Kind of publication: chapter in a book
Professional book:
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
Part number:
Starting page: 25
Up to page:
46
Number of pages:
22
UT code by Web of Science:
EID code by Scopus:
Original language:
English
Description in original language:
This chapter elucidates the origins and changes in understanding of neuroethics. An accent is then put on the role neuroethics should play. As a consequence, limitations in research are identified, especially in connection with ethical questions that had been proposed by philosophers in previous centuries. The urgency of their remarks has intensified due to the expansion of neuroscience. This theoretical part is subsequently enriched by practical aspects and ethical codes of which prescripts are key and neuromarketing practitioners are expected to obey them. Despite a growth of interest in neuroethics, the author presumes that the field still represents a ceaseless combat from within, and he claims that it may even remain invincible as a vicious circle. In conclusion, new trajectories are brought and considered together with recommendations and suggestions of new research possibilities as in case of political neuromarketing. This branch, however, perfectly illustrates the complexities associated with neuroethics.
Description in English:
Description in Czech:
Key words: english: Neuropolitics, Neuroscience, Ethics, Neuromarketing
Field of result:
Political science
Neurosciences (including psychophysiology)
Year of submission: 2020
Year of transmission:
RIV identification number:
Used in projects:
Non-project research
 
Entry made by:
PhDr. Martin Petlach
Last change: 07/21/2020 12:23 (PhDr. Martin Petlach)

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Source specification:

Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience. Hershey: Business Science Reference, 2020. 304 p. ISBN 978-1-799831-26-6.

Original name:
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
English name:
Czech name:
Written by (author):
Kind of publication:
professional book
ISBN:
978-1-799831-26-6
Type of publisher:
Publisher: Business Science Reference
Place of publishing:
Hershey
Country:
Form of publication:
printed version
Issue and volume number:
Year of publication:
2020
Issue number:
Number of pages: 304
Cargo:
UT code by Web of Science:
EID code by Scopus:
Original language:
Description in original language:
Description in English:
Description in Czech:
Year of transmission:
RIV identification number:
 
Entry made by:
Last change:
07/21/2020 12:22 (PhDr. Martin Petlach)

Evaluation of publication:

1
2
3
4
5
        
1
2
345
bad
 
good        uninteresting
 
interesting
Assessed: 0
Average score: -        
Assessed: 0
Average score: -
1
2
345
        
12
3
4
5
amateur
 
professional
        
theoretical
 
practical
Assessed: 0
Average score: -
        
Assessed: 0
Average score: -