Department of Regional and Business Economics (FRDIS) - list of publicationsHelp


The following list contains all information available to the publication.

SVATOŠOVÁ, V. Impact of Determinants of Online Shopping Behavior on the Strategic Management Process in E-commerce. Journal of Competitiveness. 2020. ISSN 1804-171X.

Original name:
Impact of Determinants of Online Shopping Behavior on the Strategic Management Process in E-commerce
Czech name:
Vliv determinantů online nákupního chování na proces strategického řízení v e-commerce
Written by (author): Ing. Veronika Svatošová, Ph.D.
Department:
Department of Regional and Business Economics
Kind of publication:
article in a professional periodical
Periodical: Journal of Competitiveness
Nature of article:
professional announcement
Volume no. (year):
Periodical number within the volume:
Year of publication:
2020
Starting page:
Up to page:
Number of pages:
13
Sub-specification: článek je obsažen v databázi Web of Science
UT code by Web of Science:
EID code by Scopus:
Form of publication:
printed version
Original language:
English
Description in original language:
Based on a literature review and the results of secondary research, a total of 15 determinants of online purchasing behavior have been identified that may influence the process of strategic management in e-commerce. Therefore, the main aim of the paper is to evaluate the impact of determinants of online shopping behavior on the strategic management process in e-commerce. The main research methods used in the research include the analysis of secondary data and data used from the survey in the form of a questionnaire survey among a selected group of small and medium-sized enterprises primarily oriented on e-commerce, critical analysis and a quality comparison of the actually applied determinants of online shopping behavior. The verification of hypotheses is realized by using of selected methods of statistical induction and descriptive statistics. In summary, the research has shown there is no relationship between assessing the quality of determinants in e-commerce enterprises and assessing the importance of determinants of online shopping behavior. These determinants of online purchasing behavior play an important role in the process of designing and implementing an e-commerce strategy and all enterprises, regardless of their size, are aware of their importance, therefore in practice the strategic management process in e-commerce is influenced by the determinants of online shopping behavior. Based on the results of the research, it can be concluded that the importance and quality of determinants of online purchasing behavior correspond to the type of strategy and strategic management process in e-commerce.
Description in English:
Description in Czech:
Key words:
czech: determinanty online nákupního chování, e-stratege, strategické řízení, e-commerce, online nákupní chování
english: e-strategy, online shopping behavior, determinants of online shopping behaior, strategický management, e-commerce
Year of submission: 2020
Year of transmission:
RIV identification number:
Used in projects: The importance of SME strategy in regional development (use: RIV)
 
Entry made by: Ing. Veronika Svatošová, Ph.D.
Last change:

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Source specification:

Journal of Competitiveness. ISSN 1804-171X.

Original name: Journal of Competitiveness
English name:
Czech name:
Written by (author):
Kind of publication:
magazine
ISSN:
1804-171X
Country of publisher:
Czech Republic
Place of publishing:
Publisher:
Univerzita Tomáše Bati ve Zlíně
URL:
Reviewed magazine: no
Original language:
Description in original language:
Description in English:
Description in Czech:
 
Entry made by: Ing. Petr Toman, Ph.D.
Last change: 03/14/2012 20:48 (Ing. Aleš Kutín)

Evaluation of publication:

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23
4
5
        
12
3
45
bad
good
        
uninteresting
interesting
Assessed: 1
Average score: 5.00
        Assessed: 1
Average score: 5.00
1
2
3
4
5
        
1
2345
amateur
professional
        
theoretical
černá
practical
Assessed: 1
Average score: 5.00
        Assessed: 1
Average score: 5.00