Summary of topics offered - Faculty of Forestry and Wood Technology


Basic information

Type of work: Diploma thesis
Topic:
Communication and public relations in forestry
State of topic:
approved (Ing. Tomáš Pospíšil - head of department)
Thesis supervisor:
Ing. Jitka Meňházová, Ph.D.
Faculty:
Faculty of Forestry and Wood Technology
Supervising department:
Department of Forest and Wood Products Economics and Policy - FFWT
Max. no. of students:5
Proposed by:
Summary: The aim is to analyze the communication mix and the tools of public relations in the field of forestry. The theoretical part will generally illuminated the importance of communication, problems of marketing and communication tools of marketing communication. It will also outline the issue of communication in the field of forestry. The practical part will focus on comparing the communication mix of selected subjects, eg. Lesy České republiky s.p., and Krkonošský národní park (Giant Mountains National Park). The possibility of using questionnaires, and based on data of analysis suggest the improvement of marketing communications with the public.



Limitations of the topic

To sign up for a topic it is necessary to fulfil one of the following restrictions

Restrictions by study
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Programme
C-EUFO European Forestry
C-FEN Forest Engineering

Limit to courses
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Department
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