Persons at MENDELU

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Ing. Sylvie Formánková, Ph.D. (née Gurská)
Identification number: 4780
University e-mail: sylvie.formankova [at]
Assistant Professor - Department of Management (FBE)
Researcher - Department of Informatics (FBE)

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Basic information

Basic information about a final thesis

Type of thesis: Diploma thesis
Thesis title:Possibilities to increase the competitiveness of small and medium-sized wineries
Written by (author): Ing. Jakub Trávníček
Department: Department of Management (FBE)
Thesis supervisor: Ing. Sylvie Formánková, Ph.D.
Opponent:Mgr. Ing. Martin Prokeš, Ph.D.
Final thesis progress:Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:Czech

Czech        English

Title of the thesis:Possibilities to increase the competitiveness of small and medium-sized wineries
Summary:Trávníček, J. Possibilities to increase the competitiveness of small and medium-sized wineries. The diploma thesis. Brno: Mendel University in Brno, 2017. The diploma thesis is focused on the possibility of increasing the competitiveness of small and medium-sized wine companies in the Czech Republic. Primary research was in the form of a questionnaire survey and was filled out by 77 SMEs, divided according to the contest rules of Winery 2014 were also obtained in-depth interviews with the finalists of Winery 2014 in the category of small and medium-sized wineries consequently a winery: Kořínek, Špalek, J. Stávek, Sonberk, Vladimír Tetur and Žernoseckým winery, which is used for benchmarking. Subsequently, the determination of whether a key factor in the success of small wineries know-how, a key factor for the success of medium-sized winery special regime growing of grapevine using Pearson's chi-square test of significance level of 5%. In both cases, rejected independence. Another key factor in the success of small and medium-sized wineries, vineyard ownership is verified by a one-sided test of the relative frequency of significance level of 5%. When more than 60% of SMEs in the field considered owned vineyards as crucial to maintaining a sustainable competitive advantage. Finally, it is recommended to increase employee know-how with the help of universities and professional organizations. Planting and buying vineyards and their cultivation in a particular mode of cultivation.
Key words:survey, in-depth interviews, benchmarking, small and medium wineries, Competitiveness, viniculture, Pearson Chi-square test

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