Persons at MENDELU

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Ing. Sylvie Formánková, Ph.D. (née Gurská)
Identification number: 4780
University e-mail: sylvie.formankova [at]
Assistant Professor - Department of Management (FBE)
Researcher - Department of Informatics (FBE)

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Basic information

Basic information about a final thesis

Type of thesis: Bachelor thesis
Thesis title:Aplication strategy according to Kotler and suggestion propagation for companies in viniculture
Written by (author): Ing. Romana Mikulčíková
Department: Department of Management (FBE)
Thesis supervisor: Ing. Sylvie Formánková, Ph.D.
Opponent:Bc. Ing. Helena Šenkeříková
Final thesis progress:Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:Czech

Czech        English

Title of the thesis:Aplication strategy according to Kotler and suggestion propagation for companies in viniculture
Summary:This bachelor thesis investigates on aplication strategy according to Kotler and suggestion advertising for Zníván Znojmo, a.s., Víno Blatel, a.s. and Vinařství Glosovi. For the first is explained the theory of the probléme and then the theory changed to the use. In practical part of this thesis is used PESTE analysis and defined strengths, weaknesses, opportunities, treats. On the basis of area of vineyard, capacity of production and strategy of competition are deduced the strategie for companies.
Key words:strategy of Kotler, PESTE analysis, propagation

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Final thesisSupervisor's reviewOpponent's review

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