Persons at MENDELU
This page displays all publicly accessible information about the desired person. Some information about the person's occupation and offices may be hidden.
Basic information about a final thesisAdditional informationAdditional information about the final thesis follows. Click on the language link to display the information in the desired language.
|Language of final thesis:||Czech|
Display and download files
|Title of the thesis:||Aplication strategy according to Kotler and suggestion propagation for companies in viniculture|
|Summary:||This bachelor thesis investigates on aplication strategy according to Kotler and suggestion advertising for Zníván Znojmo, a.s., Víno Blatel, a.s. and Vinařství Glosovi. For the first is explained the theory of the probléme and then the theory changed to the use. In practical part of this thesis is used PESTE analysis and defined strengths, weaknesses, opportunities, treats. On the basis of area of vineyard, capacity of production and strategy of competition are deduced the strategie for companies.|
|Key words:||strategy of Kotler, PESTE analysis, propagation|
To display the final thesis assignment form click on the Display the final thesis assignment form icon. The following icons - Final thesis, Thesis appendices, Supervisor's review, Opponent's review - relate to the final thesis and can be downloaded. They could be displayed on condition they have been inserted and are available publicly.Parts of thesis with postponed release:
|–||Thesis assignment unlimited|