Persons at MENDELU
This page displays all publicly accessible information about the desired person. Some information about the person's occupation and offices may be hidden.
Basic information about a final thesisAdditional informationAdditional information about the final thesis follows. Click on the language link to display the information in the desired language.
|Language of final thesis:||Czech|
Display and download files
|Title of the thesis:||The strategy of strengthening image Brno in the kontext of tourism|
|Summary:||The main aim of the diploma thesis is to propose a strategy of strengtening Brno's image in the context of tourism. An approximate analysis and marketing research has been used to accomplish this objective. The analysis was conducted using social networking to create image of Brno. Sub-objectives helped to achieve the main target that were the association with the city and knowledge of the logo and slogan. Based on the information certain recommendations and strategies were provided to enhance the image Brno.|
|Key words:||Brno, tourism, social networks, marketing research, image|
To display the final thesis assignment form click on the Display the final thesis assignment form icon. The following icons - Final thesis, Thesis appendices, Supervisor's review, Opponent's review - relate to the final thesis and can be downloaded. They could be displayed on condition they have been inserted and are available publicly.Parts of thesis with postponed release:
|–||Thesis assignment unlimited|