Persons at MENDELU

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doc. Ing. Kateřina Ryglová, Ph.D.
Identification number: 1714
University e-mail: katerina.ryglova [at]
Academic staff - associate Professor - Department of Marketing and Trade (FBE)
External Teacher - Faculty of Forestry and Wood Technology (MENDELU)

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Basic information

Basic information about a final thesis

Type of thesis: Diploma thesis
Thesis title:The strategy of strengthening image Brno in the kontext of tourism
Written by (author): Ing. Petra Kučerová
Department: Department of Marketing and Trade (FBE)
Thesis supervisor: doc. Ing. Kateřina Ryglová, Ph.D.
Opponent:Mgr. Marketa Uhnavá
Final thesis progress:Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:Czech

Czech        English

Title of the thesis:The strategy of strengthening image Brno in the kontext of tourism
Summary:The main aim of the diploma thesis is to propose a strategy of strengtening Brno's image in the context of tourism. An approximate analysis and marketing research has been used to accomplish this objective. The analysis was conducted using social networking to create image of Brno. Sub-objectives helped to achieve the main target that were the association with the city and knowledge of the logo and slogan. Based on the information certain recommendations and strategies were provided to enhance the image Brno.
Key words:Brno, tourism, social networks, marketing research, image

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Final thesisThesis appendicesSupervisor's reviewOpponent's review

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