Persons at MENDELU


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prof. Dr. Ing. Libor Grega
Identification number: 1639
University e-mail: libor.grega [at] mendelu.cz
 
Academic staff - university professor - Department of Regional and Business Economics (FRDIS)

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Basic information

Basic information about a final thesis

Type of thesis: Bachelor thesis
Thesis title:Distribution of the aromatic decorative pillows from Thailand to the Czech Republic
Written by (author): Bc. Gabriela Buráňová
Department: Department of Regional and Business Economics (FRDIS)
Thesis supervisor: prof. Dr. Ing. Libor Grega
Opponent:Ing. Samuel Antwi Darkwah, Ph.D.
Final thesis progress:Final thesis was successfully defended.


Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:Czech

Czech        English

Title of the thesis:Distribution of the aromatic decorative pillows from Thailand to the Czech Republic
Summary:This bachelor thesis deals with the marketing research issue focusing on establishing a new Thai product to the Czech market. In the theoretical part, the field of marketing research, its methods and techniques, the construction of a questionnaire and the issue of trade barriers and international development cooperation will be examined by the method of the literature retrieval. The practical part contains a discussion pursuing the results of the marketing research and some recommendations. At the end of the thesis a product's price calculation will be implemented.
Key words:Marketing research, Thailand, Questionnaire, SID project, Pillows from Thailand

Display and download files

To display the final thesis assignment form click on the Display the final thesis assignment form icon. The following icons - Final thesis, Thesis appendices, Supervisor's review, Opponent's review - relate to the final thesis and can be downloaded. They could be displayed on condition they have been inserted and are available publicly.

Final thesisSupervisor's reviewOpponent's review

Parts of thesis with postponed release:

Thesis assignment unlimited

If you wish access parts of thesis with postponed release, please contact the user prof. Dr. Ing. Libor Grega.