Persons at MENDELU


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Ing. Michal Pšurný
Identification number: 73543
 
Technical worker for educational process - Department of Marketing and Trade (FBE)
 
P 62 08  Economics and management D-EM
FBE D-EM-ME pres [year 2]
Doctor type of study, full-time form
Business management and economics, 2nd year of study

     Lesson
     
Final thesis
     
Publications
     
Conferences     

The selected person is an author of the following publications.

Ord.
Publications
Type of result
Year
Details
1.
Emotions Role as an Influencing Factor Within Consumer Behaviour on Czech Luxury Cosmetic Market
Anderlová, Dorota -- Pšurný, Michal
Emotions Role as an Influencing Factor Within Consumer Behaviour on Czech Luxury Cosmetic Market. In HAMPEL, D. PEFnet 2019: Abstracts. 1st ed. Brno: Mendelova univerzita v Brně, 2019, p. 9--10. ISBN 978-80-7509-692-0.
abstract of an article in anthology
2019
Details
2.
Exploring the importance of emotions within consumer behaviour on the czech luxury cosmetic market
Anderlová, Dorota -- Pšurný, Michal
Exploring the importance of emotions within consumer behaviour on the czech luxury cosmetic market. Acta Universitatis agriculturae et silviculturae Mendelianae Brunensis = Acta of Mendel University of agriculture and forestry Brno = Acta Mendelovy zemědělské a lesnické univerzity v Brně. 2020. v. 68, no. 2, p. 363--372. ISSN 1211-8516. URL: https://acta.mendelu.cz/68/2/0363/
article in a professional periodical
2020
Details
3.
How Does Generation Y Perceive Trade Fair Posters from Different Time Periods: An Eye-Tracking Experiment
Pšurný, Michal
How Does Generation Y Perceive Trade Fair Posters from Different Time Periods: An Eye-Tracking Experiment. In PEFnet 2018: Abstracts . Brno: Mendelova univerzita v Brně, 2018, p. 51. ISBN 978-80-7509-602-9.
abstract of an article in anthology2018Details
4.
Perceptual Carrying Capacity and Trade Fairs - Eye Tracking Experiment
Vrána, Jan -- Pšurný, Michal -- Dufek, Ondřej -- Mokrý, Stanislav
Perceptual Carrying Capacity and Trade Fairs - Eye Tracking Experiment. European journal of business science and technology. 2019. v. 5, no. 1, p. 98--106. ISSN 2336-6494.
article in a professional periodical
2019
Details
5.
Using EEG Technology to Predict Consumers' Preferences
Pšurný, Michal
Using EEG Technology to Predict Consumers' Preferences. In HAMPEL, D. PEFnet 2019: Abstracts. 1st ed. Brno: Mendelova univerzita v Brně, 2019, p. 113--114. ISBN 978-80-7509-692-0.
abstract of an article in anthology
2019
Details

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