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Ing. Sylvie Formánková, Ph.D. (née Gurská)
Identification number: 4780
University e-mail: sylvie.formankova [at] mendelu.cz
 
Assistant Professor - Department of Management (FBE)
Researcher - Department of Informatics (FBE)

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Basic information

Basic information about a final thesis

Type of thesis: Bachelor thesis
Thesis title:Corporate Social Responsibility and its Effect on Consumer Preferences in Ghana
Written by (author): Bc. Jessica Aferi Sarpong
Department: Department of Management (FBE)
Thesis supervisor: Ing. Sylvie Formánková, Ph.D.
Opponent:Ing. Monika Vencourová
Final thesis progress:Final thesis was successfully defended.


Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:English

Czech        English

Title of the thesis:Corporate Social Responsibility and its Effect on Consumer Preferences in Ghana
Summary:Abstract The study set out to examine the effects of Guinness Ghana Breweries Ltd CSR activities on the company’s brand using the Triple Bottom Line. The study examined the CSR practices and programmes of Ghana Breweries Limited. Fifty (50) respondents made of staff and managment of Ghana Breweries Limited were sampled to answer questions in relation to CSR practices and programmes of Ghana Breweries Limited. The study concludes that despite the widely held view that CSR activities are just another tool for marketing products, CSR programmes actually have significant effect on the brand preference of companies. The study also concludes that other activities such as promotions, advertisement, and quality customer services and products quality are also other factor that affects the preference of GGBL products. However other companies that engage in only traditional methods to promote their brand did not have their brand preference increases in an increasing rate. The study concludes that CSR activities and programmes could have a significant effect on the preference of brand and product
Key words:Corporate Social Responsibility, Triple Bottom Line, Ghana Breweries Limited

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Final thesisThesis appendicesSupervisor's reviewOpponent's review

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