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Basic information about a final thesisAdditional informationAdditional information about the final thesis follows. Click on the language link to display the information in the desired language.
|Language of final thesis:||English|
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|Title of the thesis:||Corporate Social Responsibility of Microbreweries |
|Summary:||Podškubková L. Corporate Social Responsibility of Microbreweries. Bachelor the-sis. Brno: Mendel University, 2018.
The bachelor thesis is focused on corporate social responsibility regarding mi-crobreweries. The main goal of the bachelor thesis was to propose recommenda-tions to a chosen Czech microbrewery based on a desk and qualitative research, and comparison with a chosen Irish microbrewery. Concerned literature of corpo-rate social responsibility and microbreweries was studied and used as a base for the practical part. Original CSR analysis structured by the ISO 26000 norm was used for the internal environment of a chosen Czech microbrewery and a chosen Irish microbrewery. The two microbreweries were later compared for a better un-derstanding of the problematic. It was discovered that the chosen microbreweries have similar CSR activities but the Czech microbrewery practices them in a better way. For the external environment PESTE analysis was used for the Czech brewery industry and it’s opportunities and threats were found. Alongside, similar compa-nies with a great CSR review and actions were examined. Based on all these factors it was discovered that the Czech brewery doesn’t provide information of irrespon-sible consummation of beer, doesn’t provide nutritional values and prices of their beers on their website, doesn’t use LED fluorescent lamps and therefore saving energy and also that their employees have only a few benefits. Recommendations for these problems were suggested and economically interpreted.
|Key words:||social responsibility, ISO 26000, microbreweries, PESTE analysis|
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