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Ing. Sylvie Formánková, Ph.D. (née Gurská)
Identification number: 4780
University e-mail: sylvie.formankova [at]
Assistant Professor - Department of Management (FBE)
Researcher - Department of Informatics (FBE)

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Basic information

Basic information about a final thesis

Type of thesis: Diploma thesis
Thesis title:Corporate Social Responsibility in Automotive Industry
Written by (author): Ing. Michal Bím
Department: Department of Management (FBE)
Thesis supervisor: Ing. Sylvie Formánková, Ph.D.
Opponent:Mgr. Eva Abramuszkinová Pavlíková, MA, Ph.D.
Final thesis progress:Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:English

Czech        English

Title of the thesis:Corporate Social Responsibility in Automotive Industry
Summary:Bc. Bím, M. Corporate Social Responsibility in Automotive Industry. Diploma thesis. Brno: Mendel University, 2016. This diploma thesis deals with the topic of Corporate Social Responsibility (CSR), which encompasses responsible behaviour towards society in economic, environmental and social area. The aim of the thesis is to provide suggestions of strategies for small and medium-sized enterprises (SMEs) of Czech automotive industry. The recommendations are based on results of quantitative and qualitative research conducted among Czech SMEs in automotive industry. The research examines their awareness, knowledge and usage of CSR principles. The results show decent awareness of CSR. Czech SMEs operating in automotive industry are to certain extent knowledgeable and partly apply CSR principles. Reserves can be found in establishing, conducting and communicating of CSR strategy. The recommendations contain generally applicable CSR principles for the whole industry and practical example in form of the case study. Suggested CSR strategies help Czech based SMEs to be more competitive and overcome barriers of understanding and successful functioning of CSR.
Key words:Corporate Social Responsibility (CSR), Small and medium-sized enterprises (SMEs), Automotive industry, Stakeholders, Strategy, ISO 26000

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Final thesisThesis appendicesSupervisor's reviewOpponent's review

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