Persons at MENDELU


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Ing. Sylvie Formánková, Ph.D. (née Gurská)
Identification number: 4780
University e-mail: sylvie.formankova [at] mendelu.cz
 
Assistant Professor - Department of Management (FBE)
Researcher - Department of Informatics (FBE)

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Basic information

Basic information about a final thesis

Type of thesis: Diploma thesis
Thesis title:EVALUATION OF THE LEVEL OF THE ORGANIC BREWING INDUSTRY IN SELECTED COUNTRIES OF THE EUROPEAN UNION
Written by (author): Ing. Veronika Fidrová
Department: Department of Management (FBE)
Thesis supervisor: Ing. Sylvie Formánková, Ph.D.
Opponent:Ing. Hana Stojanová, Ph.D.
Final thesis progress:Final thesis was successfully defended.


Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:English

Czech        English

Title of the thesis:EVALUATION OF THE LEVEL OF THE ORGANIC BREWING INDUSTRY IN SELECTED COUNTRIES OF THE EUROPEAN UNION
Summary:This diploma thesis deals with the topic "Evaluation of the Level of Organic Brewing Industry in Selected Countries of the European Union". It is describing the current situation of organic hop growing industry and organic brewing industry in two selected countries that are the Czech Republic and the Federal Republic of Germany with the help of two analyses of the external environment (PESTEL analysis and the Porter's Diamond Model). On the basis of these two analyses the evaluation and comparison of both countries are done. And finally, as it is the main objective of this diploma thesis there are recommendations for Czech organic hop growers how to enter the German market and which export strategy is the most suitable for them.
Key words:Porter's diamond model, competitiveness, PESTEL analysis, organic brewing industry, forms of entrace into the foreign market, export strategy, Organic farming, analyses of external environment, external environment

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