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Ing. Sylvie Formánková, Ph.D. (née Gurská)
Identification number: 4780
University e-mail: sylvie.formankova [at]
Assistant Professor - Department of Management (FBE)
Researcher - Department of Informatics (FBE)

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Basic information

Basic information about a final thesis

Type of thesis: Diploma thesis
Thesis title:Branch Environment of Organic Agricultural Land in the Czech Republic and United Kingdom
Written by (author): Ing. Alexandra Mamrillová
Department: Department of Management (FBE)
Thesis supervisor: Ing. Sylvie Formánková, Ph.D.
Opponent:Ing. Renata Kučerová, Ph.D.
Final thesis progress:Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:English

Czech        English

Title of the thesis:Branch Environment of Organic Agricultural Land in the Czech Republic and United Kingdom
Summary:MAMRILLOVÁ, A. Branch Environment of Organic Agriculture Land in the Czech Republic and UK. Diploma Thesis. Brno: Mendel University. 2013. The diploma thesis focuses on comparison of the factors that affect the environment of organic farming in the Czech Republic and United Kingdom, particularly the assessment of political, economic, social, technological and ecological environment. It compares the national and international environment, level of the environment through Porter's Diamond, propose strategies, industry analysis and situational analysis. Based on analysis development are strategies and recommendations set up for smaller farmers in the sector (farms size under 10 ha). Thesis focuses on organic farming in general and a sub-sector of poultry meat. Proportion of the organic land on overall land rate in percentage in the Czech Republic exceeded 10% and joined in 2010 countries with the highest shares of organic agricultural land in the World. Despite the fact, organic products are not very popular in the Czech Republic and create only 1% on overall foods sales. Contrary, organic production is very popular and well developed in the UK with long history. UK market creates new services and organic products. Annual sales are 51,7 billion CZK in UK in compare to 1,6 billion CZK in the Czech Republic. Rapid growing trends on sales are observed in meat, mainly in poultry. Organic poultry meat increased sales by 6,6% in UK in 2011. In the Czech Republic, there was a rapid annual rate on change between years of 2010-2011 by 58% upwards on poultry farming meat. Positive impact on growing poultry demand and organic food in general is influenced with urgent questions asked about reliance on low-quality food and some other scandals on food market within the EU like horsemeat scandal and spoilt meat imports.
Key words:organic farming, organic agriculture land, microenvironment, macroenvironment, branch analysis, poultry meat

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