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Ing. Sylvie Formánková, Ph.D. (née Gurská)
Identification number: 4780
University e-mail: sylvie.formankova [at]
Assistant Professor - Department of Management (FBE)
Researcher - Department of Informatics (FBE)

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Basic information

Basic information about a final thesis

Type of thesis: Bachelor thesis
Thesis title:CSR concept in the company Global Load Control, Czech Republic
Written by (author): Ing. Michaela Trávníčková
Department: Department of Management (FBE)
Thesis supervisor: Ing. Sylvie Formánková, Ph.D.
Opponent:Mgr. Dominik Svorad
Final thesis progress:Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:English

Czech        English

Title of the thesis:CSR concept in the company Global Load Control, Czech Republic
Summary:The bachelor thesis is focused on Corporate Social Responsibility in Global Load Control, Brno, Czech Republic. The company is a subsidiary of Lufthansa and supplies aircrafts with weight and balance services. Analysis of internal environment pointed out that the company supports activities in all three (social, environmental and economical) pillars; however there is space for improving relationships with stakeholders. Company provides high quality and reliable services, but is highly dependent on airports' conditions. Opportunities are to extend the range of provided services, obtaining new customer airlines, and using own employees' skills for continuous development. The threat is loss of reputation due to release of incorrect documentation leading to damage of an aircraft. Further analysis (including employees' questionnaire) has revealed weak parts of processes such as not matching work-life balance of employees, insufficient motivation, and communication problems with certain stations. The suggestions for improving specific problems should help the company to further develop and reach sustainability.
Key words:Business ethic, Corporate social responsibility, CSR, McKinsey's 7-S, stakeholders, SWOT analysis, Triple bottom line, 3P model, Carroll's CSR pyramid

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Final thesisThesis appendicesSupervisor's reviewOpponent's review

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