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Ing. Sylvie Formánková, Ph.D. (née Gurská)
Identification number: 4780
University e-mail: sylvie.formankova [at]
Assistant Professor - Department of Management (FBE)
Researcher - Department of Informatics (FBE)

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Basic information

Basic information about a final thesis

Type of thesis: Bachelor thesis
Thesis title:Corporate Social Responsibility in the Tourist Industry in the Czech Republic
Written by (author): Ing. Veronika Hemerková
Department: Department of Management (FBE)
Thesis supervisor: Ing. Sylvie Formánková, Ph.D.
Opponent:Ing. Renata Kučerová, Ph.D.
Final thesis progress:Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:English

Czech        English

Title of the thesis:Corporate Social Responsibility in the Tourist Industry in the Czech Republic
Summary:Hemerková, V. Corporate Social Responsibility in the Tourist Industry in the Czech Republic. Bachelor thesis. Brno: Mendel University in Brno, 2013. The bachelor thesis is focused on Corporate Social Responsibility in the tourist industry in the Czech Republic. Based on the quantitave research in travel agencies in Brno and its surroundings an analysis was performed and current CSR situation was evaluated. Two third of respondents did not know what corporate social responsibility is. But they can behave socially responsible without they know it. Other questions were only for those respondents, who are aware of this term. The results were processed in charts where answers were also explained. In the selected travel agencies -- Čedok, Fischer and Student Agency -- research was conducted on the basis of semi-structured interviews and prepared questions. All the travel agencies selected were primarily engaged in the social pillar. For the economic pillar, communication about CSR and the spread of CSR information to customers and the wider public was recommended. All the recommendations should increase their credibility, and improve their reputation among employees, suppliers and customers.
Key words:Corporate social responsibility, Carroll's CSR pyramid, stakeholders

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