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Ing. Sylvie Formánková, Ph.D. (née Gurská)
Identification number: 4780
University e-mail: sylvie.formankova [at]
Assistant Professor - Department of Management (FBE)
Researcher - Department of Informatics (FBE)

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Basic information

Basic information about a final thesis

Type of thesis: Diploma thesis
Thesis title:Branch Environment of Organic Viticulture in Czech Republic and New Zealand
Written by (author): Ing. Naďa Hanusová
Department: Department of Management (FBE)
Thesis supervisor: Ing. Sylvie Formánková, Ph.D.
Opponent:doc. Ing. Helena Chládková, Ph.D.
Final thesis progress:Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:English

Czech        English

Title of the thesis:Branch Environment of Organic Viticulture in Czech Republic and New Zealand
Summary:The diploma thesis focuses on comparing the factors that affect the environment of organic viticulture in the Czech Republic and New Zealand, particularly the assessment of political, economical, social, technological and ecological environment. It compares the national and international environment, competitive environment according to Grove's model, propose future scenarios, industry analysis and situational analysis. The recommendations and strategies are based on analysis developed. Organic viticulture passes a major change in the European Union legislation. The Standing Committee on Organic farming has agreed on new rules for labeling bottles containing wine from organically grown grapes. From the harvest in 2012, growers will be able to mark a bottle as 'organic wine'. The European Commission also approved 30 certification agencies worldwide to work under this equivalence with the EU regulation. Among these 30 agencies included the BioGro, which is New Zealand's leading organic certifier. Organically farmed vineyards formed 4.9% share of the total area of vineyards in the Czech Republic in the 2011, New Zealand proportion is 1% higher. The essential difference between New Zealand and the Czech Republic is in the question of satisfying domestic consumption by wine production. New Zealand export of wine grows rapidly and increased from 15.2 million liters in 1998 to 154 million liters in 2011, which is ten times more. Czech organic wines have much to offer to consumers. They have received many prestigious awards at international competitions but the foreknowledge of customers is very low and organic wine is drunk mostly by regular consumers. That is why this is necessary to be changed it marketing activities are requires. The popularity of organic wine is expected to grow mainly on foreign markets. New Zealand organic wine are extremely popular and it is about to attain the Asian market.
Key words:PESTE analysis, organic viticulture, situation analysis, branch environment

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