Persons at MENDELU

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Ing. Sylvie Formánková, Ph.D. (née Gurská)
Identification number: 4780
University e-mail: sylvie.formankova [at]
Assistant Professor - Department of Management (FBE)
Researcher - Department of Informatics (FBE)

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Basic information

Basic information about a final thesis

Type of thesis: Diploma thesis
Thesis title:Entering Russian Automotive Market by Company Saint Gobain
Written by (author): Ing. Markéta Lörinczy, Ph.D.
Department: Department of Management (FBE)
Thesis supervisor: Ing. Sylvie Formánková, Ph.D.
Opponent:doc. Ing. Pavel Žufan, Ph.D.
Final thesis progress:Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:English

Czech        English

Title of the thesis:Entering Russian Automotive Market by Company Saint Gobain
Summary:Bc. Markéta Michálková, Entering Russian automotive market by company Saint Gobain. Diploma theses, Department of management, Mendel University in Brno, supervised by Ing. Sylvia Gurská, Brno 2011. Diploma theses will be focused on changes of the automotive industry during the last 30 years, current changes and reaction of company Saint-Gobain. First change in automotive industry was a shift of production from Western Europe to Central Europe. In this situation company Saint Gobain was able to support this trend. Nowadays the company is standing before other change which is market of Russia and its boom in automotive industry. The theoretical part describes general models of formulation of strategic planning and its parts. The practical part uses these models to describe current situation and to give concrete steps for implementation. The results show the potential of Russian automotive market and the must of entry for SG. SG should focus on analysis of data, set strategy to enter, implement strategy, later analysis of achieved and possible modification of strategy. Based on internal and external data was suggested a way how to enter to Russian automotive market. The most suitable way is to set plan with exact day of actions.
Key words:strategic business planning process, market research, automotive industry

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