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Basic information about a final thesisAdditional informationAdditional information about the final thesis follows. Click on the language link to display the information in the desired language.
|Language of final thesis:||English|
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|Title of the thesis:||Competitive Strategy of Kampos, s.r.o.|
|Summary:||Diploma thesis is focused on suggestion of competitive strategies for the company Kampos, s.r.o. Strategies are designed that the company withstands competitive pressure and that the strategies ensure the growth. According to PESTE analysis, there are listed influences affecting the company from outside including neighbouring countries. These are mainly economic, legal and political and also new technological trends and social environment. Since the entry to the EU, there have been easier possibilities how to enter foreign market for the company Kampos, s.r.o. Due to the approximation of taxes, there is also reduction of competitive advantage of countries where the VAT was low. The competitors are analysed through Porter's five forces diagram. There is detected possible threat because almost all direct competitors have begun an international cooperation which increases their bargaining power. According to the calculation of financial indicators has been founded that the company is stable even though it uses too much liabilities. Comparing to the competitors, the company has very high total debt consisting mainly long term debt. Finally, the SPACE matrix is used to analyse external and internal strategic positions of the company. Due to the matrix, the aggressive posture was detected thus the strategy of expanding on Austrian market was suggested. The most relevant factors that will affect the market entry are listed and cost items are calculated. It was founded that the strategy would cost around 250 000 CZK. According to the financial situation of the company, the strategy is realizable. There are also suggested complementary strategies that could be elaborated.|
|Key words:||PESTE analysis, Porter´s five forces model, financial analysis, value chain, SPACE analysis, SWOT analysis|
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