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Ing. Sylvie Formánková, Ph.D. (née Gurská)
Identification number: 4780
University e-mail: sylvie.formankova [at]
Assistant Professor - Department of Management (FBE)
Researcher - Department of Informatics (FBE)

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Basic information

Basic information about a final thesis

Type of thesis: Bachelor thesis
Thesis title:Environment of PS BRNO, s.r.o.
Written by (author): Ing. Michaela Hanáková
Department: Department of Management (FBE)
Thesis supervisor: Ing. Sylvie Formánková, Ph.D.
Opponent:Ing. Lukáš Merta
Final thesis progress:Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:English

Czech        English

Title of the thesis:Environment of PS BRNO, s.r.o.
Summary:This bachelor thesis deals with environment of management of construction company PS BRNO, s.r.o. It focuses on suggesting strategies based on identification of external and internal environment of the firm. General environment offers opportunities in technologies, new trends in construction based on demographic structure of population, and possibility to draw EU subsidies. On the other hand, unstable government and economic instability threatens the firm. Current situation of construction, influenced by financial crises, makes the industry unattractive and threatening the firm's operation. Reduced number and value of works, increased competition, and supply extending demand are the evidence. The firm is financially stable, relies on capable managers and key employees, and is involved in development projects. The firm is weak in marketing activities; moreover it suffers from lack of productive sales manager. Based on these issues, which are gathered in accordance with theoretical models, this thesis suggests focusing more on development projects of homes for elderly, improving its promotion with increased visible representation, and recruiting sales manager from other construction companies. These suggestions made of SWOT analysis should serve as transparent mean for further development of the firm.
Key words:PESTLE analysis, management, environment of management, Porter's Competitive Forces, McKinsey's 7-S , Porter's Value Chain, SWOT analysis

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Final thesisThesis appendicesSupervisor's reviewOpponent's review

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