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Ing. Sylvie Formánková, Ph.D. (née Gurská)
Identification number: 4780
University e-mail: sylvie.formankova [at]
Assistant Professor - Department of Management (FBE)
Researcher - Department of Informatics (FBE)

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Basic information

Basic information about a final thesis

Type of thesis: Diploma thesis
Thesis title:Crisis Management in Communication
Written by (author): Ing. Zuzana Veberová
Department: Department of Management (FBE)
Thesis supervisor: Ing. Sylvie Formánková, Ph.D.
Opponent:Ing. Josef Zrůst, Ph.D.
Final thesis progress:Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:English

Czech        English

Title of the thesis:Crisis Management in Communication
Summary:This Diploma thesis describes the internal communication in Vodafone Company, specifically in the Internal communication team. Theoretical part of the thesis describes general models used by managers to effectively prevent and manage crisis situations. The practical part uses these models to describe the current situation and risk matrix to disclose the potential threats of the company. According the results Vodafone should focus more on the outbreaks of the crisis like lack of innovation or inability to meet payment deadlines. By analysing threats in Vodafone it is possible to detect similar outbreaks for small and medium sized companies and suggest guidelines and tools (own intranet, open days for employees, or internal magazine) used to improve communication within the company and protect their reputation during crisis. Based on the data from the Vodafone company was suggested a way how to set the Internal communication team. The most economical way to create this team is the delegation of tasks from the HR and PR team and by outsourcing skilled worker of PR. The Internal communication team is a major contributor towards proactive approach in crisis management from the employee's side and thus helps the company to convert potential threats into opportunities and face the crisis in advance.
Key words:crisis management, Communication, indoor media, reputation, strategy, corporate image, goodwill

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