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Ing. Sylvie Formánková, Ph.D. (née Gurská)
Identification number: 4780
University e-mail: sylvie.formankova [at] mendelu.cz
 
Assistant Professor - Department of Management (FBE)
Researcher - Department of Informatics (FBE)

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Basic information

Basic information about a final thesis

Type of thesis: Bachelor thesis
Thesis title:Environment of the Branch of Viticulture in the Czech Republic and New Zeland
Written by (author): Ing. Naďa Hanusová
Department: Department of Management (FBE)
Thesis supervisor: Ing. Sylvie Formánková, Ph.D.
Opponent:doc. Ing. Helena Chládková, Ph.D.
Final thesis progress:Final thesis was successfully defended.


Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:English

Czech        English

Title of the thesis:Environment of the Branch of Viticulture in the Czech Republic and New Zeland
Summary:This bachelor thesis concerns charting the environment sector of viticulture in the Czech Republic and New Zealand and it identifies the leading factors influencing this branch. The thesis is based on comparing the results of international, national and regional environment, Porter's PESTE analysis and methodological apparatus including market size, industry level, life cycle, competition, dependence, profitability and attractiveness in the wine sector. New Zealand is ranked among the farthest wine growing countries from the Czech Republic and there obtain quite different conditions for cultivation. But there were no apparent differences between Czech Republic and New Zealand in the field of wine market 10 years ago. However, during recent years New Zealand has recorded huge progress. While in 2001 in both countries dominated imports over exports, currently in New Zealand exports to foreign countries are almost three times higher than imports. The situation is opposite in the Czech Republic. Wine imports are more than eight times higher than exports. This is also due to the preference of foreign wine among Czech consumers. Wine consumption in the Czech Republic is covered by domestic production only from 35%. A full 80% of wine produced in New Zealand is also consumed there. The wines from New Zealand are also enormously demanded abroad especially for their high quality branded wines produced in pure nature. Czech wines are not so well known around the world, therefore Czech winemakers should try to change this fact and get more in the subconscious especially of the customers in the Czech Republic and later abroad. The first step should be to increase informedness of customers about the quality of Czech wines and production and prevent foreign wine preferences. In what these two countries do not differ is economic development, social development and efforts to use the latest technology. Viticulture in both countries remains very popular and in the future can be expected even greater interest in this field.
Key words:viticulture, wine sector, PESTE analysis

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