Persons at MENDELU


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Ing. Sylvie Formánková, Ph.D. (née Gurská)
Identification number: 4780
University e-mail: sylvie.formankova [at] mendelu.cz
 
Assistant Professor - Department of Management (FBE)
Researcher - Department of Informatics (FBE)

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Basic information

Basic information about a final thesis

Type of thesis: Bachelor thesis
Thesis title:Environment of CYRRUS, a.s.
Written by (author): Ing. Michal Chudáček
Department: Department of Management (FBE)
Thesis supervisor: Ing. Sylvie Formánková, Ph.D.
Opponent:Ing. Jiří Loubal, MBA
Final thesis progress:Final thesis was successfully defended.


Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:English

Czech        English

Title of the thesis:Environment of CYRRUS, a.s.
Summary:This bachelor thesis concerns analysis of the external and internal environment of the company CYRRUS, a.s. The company offers intermediation of securities trading on capital markets in the Czech Republic and in selected foreign markets. The thesis is subdivided into two parts -- theoretical and practical. Theoretical part characterizes the term environment of the company and contains description of methods for analysis of the external and internal environment which affect the company. PESTE analysis and the Porter's five forces model are used to describe forces derived from the external environment and "7S" model by McKinsey company investigates the internal environment. Situation analysis of both environments provides entry data for SWOT matrix which is then used for formulation of company's feasible and viable strategies for development. Practical part contains real application of methodology on the company CYRRUS, a.s. The most important part of this thesis is formulation of strategies ensuring present market position, competitive advantage and making use of enterprise's present potential for prospect development
Key words:7S, Environment of a company, PESTE analysis, SWOT analysis

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Final thesisSupervisor's reviewOpponent's review

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