Persons at MENDELU
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Basic information about a final thesisAdditional informationAdditional information about the final thesis follows. Click on the language link to display the information in the desired language.
|Language of final thesis:||English|
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|Title of the thesis:||Environment of CYRRUS, a.s.|
|Summary:||This bachelor thesis concerns analysis of the external and internal environment of the company CYRRUS, a.s. The company offers intermediation of securities trading on capital markets in the Czech Republic and in selected foreign markets. The thesis is subdivided into two parts -- theoretical and practical. Theoretical part characterizes the term environment of the company and contains description of methods for analysis of the external and internal environment which affect the company. PESTE analysis and the Porter's five forces model are used to describe forces derived from the external environment and "7S" model by McKinsey company investigates the internal environment. Situation analysis of both environments provides entry data for SWOT matrix which is then used for formulation of company's feasible and viable strategies for development. Practical part contains real application of methodology on the company CYRRUS, a.s. The most important part of this thesis is formulation of strategies ensuring present market position, competitive advantage and making use of enterprise's present potential for prospect development|
|Key words:||7S, Environment of a company, PESTE analysis, SWOT analysis|
To display the final thesis assignment form click on the Display the final thesis assignment form icon. The following icons - Final thesis, Thesis appendices, Supervisor's review, Opponent's review - relate to the final thesis and can be downloaded. They could be displayed on condition they have been inserted and are available publicly.Parts of thesis with postponed release:
|–||Thesis assignment unlimited|