Description in original language:
Product placement appears usually used in movies, TV series or video clips. Companies pay a fee to place their products as a background in movies or series. This product is placed in the movie and take part in the life of a character. The placement of the product is visible and is embedded to story. Therefore, the spectator have to notice the product (Frey, 2011). Hwang and Jeong (2019) researched if product placement and content have an impact on each other and on the quality of the newspaper. The result of the research is that product placement has a negative impact on the credibility of the readers only when the quality of the content was low.