Persons at MENDELU


This page displays all publicly accessible information about the desired person. Some information about the person's occupation and offices may be hidden.

Ing. Stanislav Mokrý, Ph.D.
Identification number: 3765
University e-mail: stanislav.mokry [at] mendelu.cz
 
Assistant Professor - Department of Marketing and Trade (FBE)
Pracovník pro implementaci investic - Department of Marketing and Trade (FBE)
 
Osoba spravující výpočetní techniku - Department of Marketing and Trade (FBE)

     Lesson
     
Final thesis          
     
     
Conferences
     

The following list contains all information available to the publication.

MÜNSTER, D. -- MATEJČÍKOVÁ, A. -- HOCHVALDOVÁ, J. -- MOKRÝ, S. Display vs. Paper: Eye-Tracking Study on Product Placement in Magazines. In HAMPEL, D. PEFnet 2019: Abstracts. 1st ed. Brno: Mendelova univerzita v Brně, 2019, p. 91--92. ISBN 978-80-7509-692-0.

Original name:
Display vs. Paper: Eye-Tracking Study on Product Placement in Magazines
Czech name:
Written by (author):
Department: Department of Economics
Department of Marketing and Trade
Kind of publication:
abstract of an article in anthology
Collection:
PEFnet 2019: Abstracts
Nature of article:
paper
Part number:
Starting page:
91
Up to page:
92
Number of pages:
2
Original language: English
Description in original language:
Product placement appears usually used in movies, TV series or video clips. Companies pay a fee to place their products as a background in movies or series. This product is placed in the movie and take part in the life of a character. The placement of the product is visible and is embedded to story. Therefore, the spectator have to notice the product (Frey, 2011). Hwang and Jeong (2019) researched if product placement and content have an impact on each other and on the quality of the newspaper. The result of the research is that product placement has a negative impact on the credibility of the readers only when the quality of the content was low.
Description in English:
Description in Czech:
Year of submission:
2019
 
Entry made by:
Last change:
12/17/2019 10:38 (Mgr. Kamila Zoufalá)

Evaluation of publication:

1
2
3
4
5
        
1
2
3
4
5
bad
 
good
        
uninteresting
 
interesting
Assessed: 0
Average score: -
        
Assessed: 0
Average score: -
1
2
3
4
5
        
1
2
3
4
5
amateur
 
professional        theoretical
 
practical
Assessed: 0
Average score: -
        Assessed: 0Average score: -


Source specification:

HAMPEL, D. PEFnet 2019: Abstracts. 1st ed. Brno: Mendelova univerzita v Brně, 2019. ISBN 978-80-7509-692-0.

Original name:
PEFnet 2019: Abstracts
Czech name:
Editor:
Kind of publication:
conference proceedings
ISBN:
978-80-7509-692-0
Publisher:
Mendelova univerzita v Brně
Place of publishing:
Brno
Form of publication:
printed version
Issue and volume number:
Year of publication: 2019
Issue number: 1
Number of pages:
Entry:
PEFnet 2019
Original language: English
Description in original language:
Description in English:
Description in Czech:
 
Entry made by:
Last change:
12/05/2019 14:07 (Ing. Patrik Kubát)

Evaluation of publication:

1
2
34
5
        
1
2
3
4
5
bad
 
good
        
uninteresting
 
interesting
Assessed: 0
Average score: -
        
Assessed: 0
Average score: -
1
2
345
        
1
2
3
4
5
amateur
 
professional
        
theoretical
 
practical
Assessed: 0Average score: -
        
Assessed: 0
Average score: -


Source specification:

PEFnet 2019. 2019, Mendelova univerzita v Brně (CZ). URL: https://pefnet.mendelu.cz/

Original name: PEFnet 2019
Czech name:
Promoter:
Kind of publication:
holding a conference
Venue:
Mendelova univerzita v Brně
Organizer:
Country: Czech Republic
Time scope of event:
nationwide event
Conference type: student conference/seminar
Abbreviation:
Order number:
Starting date :
End of study:
Held in year :
2019
Total number of participants:
Original language: English
Description in original language:
Description in English:
Description in Czech:
Year of transmission:
RIV identification number:
URL:
https://pefnet.mendelu.cz/
 
Entry made by:
Last change:
12/05/2019 14:08 (Ing. Patrik Kubát)

Evaluation of publication:

1
2
3
4
5
        
1
2
3
4
5
bad
 
good
        uninteresting
 
interesting
Assessed: 0Average score: -
        
Assessed: 0
Average score: -
1
23
4
5
        
123
4
5
amateur
 
professional        
theoretical
 
practical
Assessed: 0
Average score: -        Assessed: 0Average score: -