Persons at MENDELU


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Mgr. Hana Urbánková, DiS.
Identification number: 36769
University e-mail: hana.urbankova [at] mendelu.cz
 
Vedoucí Public Relations - Oddělení Public Relations (DOFE FBE)
 
P0413D050009  Economics and Management D-EAM
FBE D-EAM pres [interrupted]
Doctor type of study, full-time form
interrupted study

     
     
     
Publications
     
Bodies          

The following list contains all information available to the publication.

URBÁNEK, J. -- TAMÁŠ, V. -- PŘIBYL, M. -- URBÁNKOVÁ, H. -- SOSÍKOVÁ, K. Faktory ovlivňující chování spotřebitele na trhu s volně prodejnými léčivy. In Region in the development of society 2018: Proceedings of the international scientific conference. 1st ed. Brno: Mendelova univerzita v Brně, 2019, p. 613--631. ISBN 978-80-7509-658-6. URL: http://www.icabr.com/respo/respo_2018.pdf

Original name: Faktory ovlivňující chování spotřebitele na trhu s volně prodejnými léčivy
English name: Factors affecting consumer behavior in the OTC market
Written by (author):
Jiří Urbánek
Ing. Vojtěch Tamáš, Ph.D.
Ing. Martin Přibyl
Mgr. Hana Urbánková, DiS.
Kristýna Sosíková
Department:
Department of Regional and Business Economics
Kind of publication:
article in proceedings
Collection:
Region in the development of society 2018: Proceedings of the international scientific conference
Nature of article: paper
Part number:
Starting page:
613
Up to page: 631
Number of pages:
19
UT code by Web of Science:
EID code by Scopus:
Original language:
Czech
Description in original language:
Článek se zabývá chováním spotřebitele na trhu s volně prodejnými léčivy. Analyzuje trh s volně prodejnými léčivy v České republice a identifikuje faktory, které ovlivňují nákupní chování spotřebitelů, a které mají vliv na jejich rozhodovací proces. Článek dále popisuje samotný nákupní proces spotřebitele (primární šetření n=279) na uvedeném trhu.
Description in English:
The article deals with consumer behavior in the OTC market. It analyzes the OTC market in the Czech Republic and identifies factors that influence consumer buying behavior and which influence their decision-making process. The article also describes the consumer purchasing process itself (primary investigation n = 279) on the market.
Description in Czech:
Key words:
czech: Chování spotřebitele
english: Consumer behavior
Field of result: Business and management
Applied Economics, Econometrics
Year of submission: 2019
Year of transmission:
RIV identification number:
URL:
http://www.icabr.com/respo/respo_2018.pdf
 
Entry made by:
Markéta Hejčová, DiS.
Last change:
06/09/2019 13:52 (Ing. Vojtěch Tamáš, Ph.D.)

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Source specification:

Region in the development of society 2018: Proceedings of the international scientific conference. 1st ed. Brno: Mendelova univerzita v Brně, 2019. ISBN 978-80-7509-658-6.

Original name: Region in the development of society 2018: Proceedings of the international scientific conference
English name:
Czech name:
Editor:
Kind of publication: conference proceedings
ISBN:
978-80-7509-658-6
Publisher:
Mendelova univerzita v Brně
Place of publishing:
Brno
Form of publication: electronic version (online)
Issue and volume number:
Year of publication:
2019
Issue number:
1
Number of pages:
Entry:
Region in the development of society 2018
Original language:
Description in original language:
Description in English:
Description in Czech:
 
Entry made by:
Markéta Hejčová, DiS.
Last change:
04/15/2019 13:40 (Markéta Hejčová, DiS.)

Evaluation of publication:

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Source specification:

Region in the development of society 2018. 2018, Brno.

Original name:
Region in the development of society 2018
English name:
Czech name:
Promoter:
Kind of publication:
holding a conference
Venue:
Brno
Organizer:
Country:
Time scope of event: European event
Conference type:
Abbreviation:
Order number:
Starting date :
End of study:
Held in year : 2018
Total number of participants:
Total number of participants from abroad:
Original language:
Description in original language:
Description in English:
Description in Czech:
Year of transmission:
RIV identification number:
 
Entry made by:
Last change:
04/15/2019 13:40 (Markéta Hejčová, DiS.)

Evaluation of publication:

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12
3
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good
        
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amateur
 
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