Persons at MENDELU


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Mgr. Hana Urbánková, DiS.
Identification number: 36769
University e-mail: hana.urbankova [at] mendelu.cz
 
Vedoucí Public Relations - Oddělení Public Relations (DOFE FBE)
 
P0413D050009  Economics and Management D-EAM
FBE D-EAM pres [interrupted]
Doctor type of study, full-time form
interrupted study

     
Lesson          
Publications
               

The following list contains all information available to the publication.

URBÁNKOVÁ, H. -- URBÁNEK, J. Consumer Decision Making Process at Higher Education Market. In PEFnet 2018: Abstracts . Brno: Mendelova univerzita v Brně, 2018, p. 64. ISBN 978-80-7509-602-9.

Original name:
Consumer Decision Making Process at Higher Education Market
Czech name:
Written by (author):
Mgr. Hana Urbánková, DiS.
Jiří Urbánek
Department:
Department of Management
Kind of publication:
abstract of an article in anthology
Collection:
PEFnet 2018: Abstracts
Nature of article:
paper
Part number:
Starting page:
64
Up to page:
64
Number of pages:
1
Original language:
English
Description in original language:
This paper describes consumer behavior of potential students during decision making process when choosing their future place of study at university. On a basis of conducted primary research (n = 500+) will be specified major influencing factors of target group during decision making process. According to analysis result there will be defined recommendation for higher education institutions and their marketing tools for more effective communication with potential students.
Description in English:
Description in Czech:
Year of submission: 2018
 
Entry made by: Markéta Hejčová, DiS.
Last change:
02/21/2019 15:13 (Markéta Hejčová, DiS.)

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Source specification:

PEFnet 2018: Abstracts . Brno: Mendelova univerzita v Brně, 2018. ISBN 978-80-7509-602-9.

Original name:
PEFnet 2018: Abstracts
English name:
Czech name:
Editor:
Kind of publication:
conference proceedings
ISBN:
978-80-7509-602-9
Publisher:
Mendelova univerzita v Brně
Place of publishing: Brno
Form of publication:
Issue and volume number:
Year of publication:
2018
Issue number:
Number of pages:
Entry:
PEFnet 2018
Original language:
Description in original language:
Description in English:
Description in Czech:
 
Entry made by:
Last change:
12/17/2018 14:06 (Markéta Hejčová, DiS.)

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Source specification:

PEFnet 2018. 2018, Brno.

Original name:
PEFnet 2018
English name:
Czech name:
Promoter:
Kind of publication:
holding a conference
Venue:
Brno
Organizer:
Country:
Time scope of event:
worldwide event
Conference type:
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Order number:
Starting date :
End of study:
Held in year :
2018
Total number of participants:
Total number of participants from abroad:
Original language:
Description in original language:
Description in English:
Description in Czech:
Year of transmission:
RIV identification number:
 
Entry made by:
Last change: 12/17/2018 14:06 (Markéta Hejčová, DiS.)

Evaluation of publication:

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