Persons at MENDELU


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Bc. Ing. Ondřej Dufek, Ph.D., DiS.
Identification number: 2023
University e-mail: ondrej.dufek [at] mendelu.cz
 
Assistant Professor - Department of Marketing and Trade (FBE)

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The selected person is an author of the following publications.

Ord.PublicationsType of resultYearDetails
1.Consumer perception of food-to-go products
Drexler, Denis -- Mokrý, Stanislav -- Dufek, Ondřej
Consumer perception of food-to-go products. Acta Universitatis agriculturae et silviculturae Mendelianae Brunensis = Acta of Mendel University of agriculture and forestry Brno = Acta Mendelovy zemědělské a lesnické univerzity v Brně. 2017. v. 65, no. 6, p. 1895--1900. ISSN 1211-8516. URL: https://acta.mendelu.cz/65/6/1895/
article in a professional periodical2017Details
2.Email marketing and generation Z: eye-tracking experiment
Mokrý, Stanislav -- Sukeníková, Petra -- Dufek, Ondřej -- Drexler, Denis
Email marketing and generation Z: eye-tracking experiment. In Enterprise and Competitive Environment: Conference Proceedings. Brno: Mendelova univerzita v Brně, 2017, p. 568--576. ISBN 978-80-7509-499-5. URL: https://ece.pefka.mendelu.cz/sites/default/files/imce/ECE2017_fin.pdf
article in proceedings2017Details

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