Persons at MENDELU
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Basic information about a final thesisAdditional informationAdditional information about the final thesis follows. Click on the language link to display the information in the desired language.
|Language of final thesis:||English|
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|Title of the thesis:||The Quality and Loyalty in Wine Tourism|
|Summary:||The main objective of this diploma thesis is to identify the crucial factors of quality and loyalty in wine tourism and to analyse relations among these factors and significance of factors. The theme was to measure and analyse quality of service provided and following customer satisfaction and loyalty at wine tour-ism. The theoretical part is devoted to summarising the evidence describing the segment of wine tourism and individual approaches of detection and measurement of quality and loyalty. In the practical part, there were collected, analyse and further discussed factors taken from primary research at chosen wine events. The thesis deals also with analysis of different expectations about quality of service among providers and customers.|
|Key words:||Quality, loyalty, Quality management, Satisfaction, Wine tourism|
To display the final thesis assignment form click on the Display the final thesis assignment form icon. The following icons - Final thesis, Thesis appendices, Supervisor's review, Opponent's review - relate to the final thesis and can be downloaded. They could be displayed on condition they have been inserted and are available publicly.Parts of thesis with postponed release:
|–||Thesis assignment unlimited|