Persons at MENDELU


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doc. Ing. Kateřina Ryglová, Ph.D.
Identification number: 1714
University e-mail: katerina.ryglova [at] mendelu.cz
 
Academic staff - associate Professor - Department of Marketing and Trade (FBE)
 
External Teacher - Faculty of Forestry and Wood Technology (MENDELU)

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Basic information

Basic information about a final thesis

Type of thesis: Diploma thesis
Thesis title:The Quality and Loyalty in Wine Tourism
Written by (author): Ing. Anna Těthalová
Department: Department of Marketing and Trade (FBE)
Thesis supervisor: doc. Ing. Kateřina Ryglová, Ph.D.
Opponent:Ing. Eva Skálová
Final thesis progress:Final thesis was successfully defended.


Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:English

Czech        English

Title of the thesis:The Quality and Loyalty in Wine Tourism
Summary:The main objective of this diploma thesis is to identify the crucial factors of quality and loyalty in wine tourism and to analyse relations among these factors and significance of factors. The theme was to measure and analyse quality of service provided and following customer satisfaction and loyalty at wine tour-ism. The theoretical part is devoted to summarising the evidence describing the segment of wine tourism and individual approaches of detection and measurement of quality and loyalty. In the practical part, there were collected, analyse and further discussed factors taken from primary research at chosen wine events. The thesis deals also with analysis of different expectations about quality of service among providers and customers.
Key words:Quality, loyalty, Quality management, Satisfaction, Wine tourism

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Final thesisSupervisor's reviewOpponent's review

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