Persons at MENDELU


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Mgr. Veronika Blašková, Ph.D.
Identification number: 1684
 
Assistant Professor - Department of Statistics and Operation Analysis (FBE)

     
Lesson
     
     
     
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The following list contains all information available to the publication.

BLAŠKOVÁ, V. -- STŘELEC, L. Firm marketing strategy based on analysis of advertising campaigns. In International Conference of Numerical Analysis and Applied Mathematics (ICNAAM 2018). 1st ed. Melville: American Institute of Physics (AIP), 2019, ISBN 978-0-7354-1854-7.

Original name: Firm marketing strategy based on analysis of advertising campaigns
Czech name:
Written by (author):
Department:
Department of Statistics and Operation Analysis
Kind of publication:
article in proceedings
Collection:
International Conference of Numerical Analysis and Applied Mathematics (ICNAAM 2018)
Nature of article:
paper
Part number:
Starting page:
Up to page:
Number of pages:
4
UT code by Web of Science:
EID code by Scopus:
Original language: English
Description in original language:
The main goal of this article is to identify the factors influencing the success of internet advertising actions. Factors that affect sales were identified by econometrics analysis. We used data from past campaigns. Based on modelling, recommendations are created for optimal campaign length and timing. The analysis also identifies which factors are most reflected in sales, and therefore they are factors that the marketing department of the business should focus on. We have found the timing of the campaign is important; it makes no sense to make long-term campaigns. Much greater success had campaigns with simple graphics.
Description in English:
Description in Czech:
Year of submission: 2019
Year of transmission:
RIV identification number:
 
Entry made by:
Mgr. Kamila Zoufalá
Last change:
07/25/2019 11:23 (Mgr. Kamila Zoufalá)

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Source specification:

International Conference of Numerical Analysis and Applied Mathematics (ICNAAM 2018). 1st ed. Melville: American Institute of Physics (AIP), 2019. 2116. ISBN 978-0-7354-1854-7.

Original name:
International Conference of Numerical Analysis and Applied Mathematics (ICNAAM 2018)
English name:
Czech name:
Editor:
Kind of publication:
conference proceedings
ISBN:
978-0-7354-1854-7
Publisher:
American Institute of Physics (AIP)
Place of publishing:
Melville
Form of publication:
electronic version (online)
Issue and volume number:
2116
Year of publication: 2019
Issue number:
1
Number of pages:
Entry: International Conference of Numerical Analysis and Applied Mathematics (ICNAAM 2018)
Original language:
Description in original language:
Description in English:
Description in Czech:
 
Entry made by:
Mgr. Kamila Zoufalá
Last change:
07/25/2019 10:52 (Mgr. Kamila Zoufalá)

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Source specification:

International Conference of Numerical Analysis and Applied Mathematics (ICNAAM 2018). 2018, Rhodos.

Original name:
International Conference of Numerical Analysis and Applied Mathematics (ICNAAM 2018)
English name:
Czech name:
Promoter:
Kind of publication:
holding a conference
Venue:
Rhodos
Organizer:
Country:
Time scope of event: worldwide event
Conference type:
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Order number:
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Held in year :
2018
Total number of participants:
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Original language:
Description in original language:
Description in English:
Description in Czech:
Year of transmission:
RIV identification number:
 
Entry made by:
Mgr. Kamila Zoufalá
Last change:
07/25/2019 10:52 (Mgr. Kamila Zoufalá)

Evaluation of publication:

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