Course syllabus MEK - Managerial Economics (FRDIS - WS 2013/2014)

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Course code:
Course title in Czech:
Managerial Economics
Course title in English:
Managerial Economics
WS 2013/2014
Mode of completion and number of credits:
Exam (5 credits)
Mode of delivery and timetabled classes: full-time, 2/1 (hours of lectures per week / hours of seminars per week)
Level of course: master; master continuing
Course type:
Type of delivery:
usual, consulting
Mode of delivery for our mobility students abroad:
-- item not defined --
Language of instruction: Czech
Course supervisor:
Course supervising department:
prof. Dr. Ing. Libor Grega (examiner, instructor, lecturer, supervisor, tutor)
Ing. Radka Redlichová, Ph.D. (instructor, tutor)
Ing. Ivo Zdráhal, Ph.D. (instructor, tutor)
Timetable in this semester:
-- item not defined --
Aim of the course and learning outcomes:
The objective of the course is to provide comprehensive presentation of managerial economics, to deepen knowledge of students, respectively to extend it especially in the area of production and cost analysis, firm's objectives, demand analysis, analysis of market structures, business decision making in market structures, and environmetal aspects of entrepreneurship.
Course content:
Introduction into managerial economics (allowance 1/0)
Industrial and market structure, optimization of firms size (allowance 2/2)
Operation costs and costs of supportive activities (allowance 2/2)
4.Business objectives (allowance 4/0)
Demand as a factor of business decision making (allowance 2/6)
6.Firm's behaviour in different market structures (allowance 4/2)
7.Price policy (allowance 2/4)
Decision making about promotion (allowance 2/2)
Long run decision making of firms, vertical integration, product differentiation (allowance 3/4)
Firm in capital and money markets (allowance 2/6)
Management of human resources (allowance 2/0)
Firm and environment (allowance 2/0)
Learning activities and teaching methods:
Type of teaching method
Daily attendance
28 h
14 h
preparation for exam
52 h
preparation for regular assessment10 h
preparation for regular testing
16 h
elaboration and execution of projects20 h
140 h
Assessment methods:
Written form of final examination. To became eligible for credits points for active participation in seminars, assignments submission, control and final tests are required.
Assessment criteria ratio:
Requirement typeDaily attendance
0 %
Recomended reading and other learning resources:
REEKIE, W. -- CROOK, J N. Managerial economics : A European text. 4th ed. New York: Prentice Hall, 1994. 587 p. ISBN 0-13-100520-0.

Ferguson, P.R., Ferguson, G., Business Economics, London: Macmillan, 1993
Hirshey, M., Pappas, J.L., Whigham, D., Managerial Economics - European edition, Dryden Press, 1995
Moschandreas, M., Business Economics, London: Routledge, 1994
Synek, M., Manažerská ekonomika, Praha: Grada, 1996
Synek, M., Podniková ekonomika, Praha: C.H.Beck, 1999

Course listed in study plans for this semester:
Track PO Business, full-time form, initial period WS 2013/2014
Course listed in previous semesters: WS 2020/2021, SS 2019/2020, SS 2018/2019, WS 2018/2019, SS 2017/2018, WS 2017/2018 (and older)
Teaching place: -- item not defined --

Last modification made by Bc. Vít Karber on 07/30/2013.

Type of output: