Course syllabus SMA - Strategic Management for HF (FH - WS 2013/2014)

     ECTS syllabus          Syllabus          Timetable          

     Czech          English          

Course code: SMA
Course title in language of instruction: Strategický management pro ZF
Course title in Czech: Strategic Management for HF
Course title in English: Strategic Management for HF
Mode of completion and number of credits: Exam (5 credits)
(1 ECTS credit = 28 hours of workload)
Mode of delivery/Timetabled classes: full-time, 2/1 (hours of lectures per week / hours of seminars per week)
Language of instruction: Czech
Level of course: master continuing
Semester: WS 2013/2014
Name of lecturer: Ing. Renata Kučerová, Ph.D. (examiner, instructor, lecturer)
Ing. Tomáš Pyšný, Ph.D. (examiner, instructor, lecturer)
doc. Ing. Pavel Žufan, Ph.D. (examiner, instructor, lecturer, supervisor)
Prerequisites: Bachelor State Exam
Aims of the course:
The aim of the course is to provide students with the basic knowledge
of Strategic Management with the focus on the integration and membership of
the Czech republic in the European Union. Special attention is paid to the
changes in the external environment influenced by the European integration.
The course will enable students to acquire the basic knowledge of the
principles of Strategic Management, and to realise the importance of this
field for a successful management of a firm.
Course contents:
1.The theory of Strategic Management&emdash;basic terms, development, character, process (allowance 2/0)
2.Business mission and long-term objectives (allowance 2/1)
3.Analysis of the external and internal environment of a firm (allowance 4/2)
a.Structure of the external environment, methods and techniques of analysis
b.Structure of the internal environment, methods and techniques of analysis

4.Selection of business strategies (allowance 4/4)
a.General types of business strategies
b.Suggestion of strategic alternatives, quantitative methods
c.Evaluation and selection of business strategies

5.Implementation and control of business strategies (allowance 4/2)
a.Methodology of monitoring business performance

6.Analysis of industry and competition&emdash;basic terms (allowance 2/2)
7.Analysis of competitive environment (allowance 4/2)
a.Porter's model
b.Influence of government on the competitive environment

8.Competitive strategies (allowance 4/1)
a.Types of competitive strategies
b.Strategies focused on wide competition

9.Industry and competitive strategy (allowance 2/0)
a.General types of industries and their evolution
b.Competitive strategies in the particular types of industries

Learning outcomes and competences:
Generic competences:
-ability to analyse and synthesize
-ability to apply knowledge
-ability to organize and plan ahead
-ability to solve problems
-capacity to learn
-designing and managing projects
-ethical commitment
-general knowledge
-professional knowledge
-skilled at utilizing and processing information
-spirit of enterprise

Specific competences:
-Determination of a suitable reaction of an organization to the changes in its environment.
-Student is able to formulate a business mission
-Student is able to recommend a suitable competitive strategy
-Student knows main stages of strategic management process
-Student knows main types of competitive strategies

Type of course unit: optional
Year of study: Not applicable - the subject could be chosen at anytime during the course of the programme.
Work placement: There is no compulsory work placement in the course unit.
Recommended study modules: -
Learning activities and study load (hours of study load):
Type of teaching methodDaily attendance
Direct teaching
     lecture24 h
     practice2 h
     seminar5 h
     consultation2 h
     project work5 h
     public presentation (oral)2 h
     preparation for exam20 h
     preparation of presentation15 h
     elaboration and execution of projects50 h
     writing of seminar paper15 h
Total140 h
Assessment methods:
Final written examination is done in the form of solution of a case study based on lecured theory - max. 60 points.
Student is classified based on points reached:
89 to 100 points - "A" (excellent)
77 to 88 points - "B" (very good plus)
65 to 76 points - "C" (very good)
53 to 64 points - "D" (good plus)
40 to 52 points - "E" (good)
Less than 40 points - "F" (failed).
Recommended reading:
TypeAuthorTitlePublished inPublisherYearISBN
RQJOHNSON, G. -- SCHOLES, K.Cesty k úspěšnému podnikuComputer Press200080-7226-220-3
RQKIM, W C. -- MAUBORGNE, R.Strategie modrého oceánuPrahaManagement Press200580-7261-128-3
RQKonkurenční strategie: Metody pro analýzu odvětví a konkurentůPrahaVictoria Publishing199480-85605-11-2
RQKonkurenční výhoda: (Jak vytvořit a udržet si nadprůměrný výkon)PrahaVictoria Publishing80-85605-12-0
REPOŠVÁŘ, Z. -- ŽUFAN, P. -- TOMŠÍK, P.Management IIBrnoMendlova zemědělská a lesnická univerzita. Provozně ekonomická fakulta200480-7157-748-0
REKOTLER, P. -- KELLER, K.Marketing managementPrahaGrada Publishing2007978-80-247-1359-5


Last modification made by Ing. Marek Jičínský on 10/21/2013.

Type of output: