Course syllabus STMA - Strategic Management (FBE - WS 2013/2014)

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Course code: STMA
Course title in language of instruction: Strategic Management
Course title in Czech: Strategic Management
Course title in English: Strategic Management
Mode of completion and number of credits: Exam (5 credits)
(1 ECTS credit = 28 hours of workload)
Mode of delivery/Timetabled classes: full-time, 2/1 (hours of lectures per week / hours of seminars per week)
Language of instruction: English
Level of course: master continuing
Semester: WS 2013/2014
Name of lecturer: doc. Ing. Pavel Žufan, Ph.D. (examiner, instructor, lecturer, supervisor, tutor)
Prerequisites: Final Bachelor Exam
Aims of the course:
The aim of the course is to provide students with the basic knowledge
of Strategic Management with the focus on the integration and membership of
the Czech republic in the European Union. Special attention is paid to the
changes in the external environment influenced by the European integration.
The course will enable students to acquire the basic knowledge of the
principles of Strategic Management, and to realise the importance of this
field for a successful management of a firm.
Course contents:
1.The theory of Strategic Management--basic terms, development, character, process (allowance 4/2)
2.Business mission and long-term objectives (allowance 2/2)
3.Analysis of the external and internal environment of a firm (allowance 4/2)
a.Structure of the external environment, methods and techniques of analysis
b.Structure of the internal environment, methods and techniques of analysis

4.Selection of business strategies (allowance 4/2)
a.General types of business strategies
b.Suggestion of strategic alternatives, quantitative methods
c.Evaluation and selection of business strategies

5.Implementation and control of business strategies (allowance 2/2)
6.Management of change (allowance 2/0)
7.Analysis of industry and competition--basic terms (allowance 2/2)
8.Analysis of competitive environment (allowance 4/2)
a.Porter's model
b.Influence of government on the competitive environment

9.Competitive strategies (allowance 2/0)
a.Types of competitive strategies
b.Strategies focused on wide competition

10.Industry and competitive strategy (allowance 2/0)
a.General types of industries and their evolution
b.Competitive strategies in the particular types of industries

Learning outcomes and competences:
Generic competences:
-ability to communicate with professionals in different field of study
-ability to create new ideas (creativity)
-ability to make decisions
-ability to solve problems
-ability to work in international context
-capacity to adapt to new situations
-interpersonal skills
-leadership skills
-spirit of enterprise

Specific competences:
-Student is able to formulate a business mission
-Student is able to recommend a suitable competitive strategy
-Student knows main stages of strategic management process
-Student knows main types of competitive strategies

Type of course unit: required
Year of study: Not applicable - the subject could be chosen at anytime during the course of the programme.
Work placement: There is no compulsory work placement in the course unit.
Recommended study modules: -
Learning activities and study load (hours of study load):
Type of teaching methodDaily attendance
Direct teaching
     lecture24 h
     practice2 h
     seminar5 h
     consultation2 h
     project work5 h
     public presentation (oral)2 h
     preparation for exam20 h
     preparation of presentation15 h
     elaboration and execution of projects50 h
     writing of seminar paper15 h
Total140 h
Assessment methods:
Final written examination is done in the form of solution of a case study based on lecured theory - max. 60 points.
Student is classified based on points reached:
89 to 100 points - "A" (excellent)
77 to 88 points - "B" (very good plus)
65 to 76 points - "C" (very good)
53 to 64 points - "D" (good plus)
40 to 52 points - "E" (good)
Less than 40 points - "F" (failed).
Recommended reading:
TypeAuthorTitlePublished inPublisherYearISBN
RQJOHNSON, G. -- SCHOLES, K.Exploring Corporate Strategy : text and casesHarlowPrentice Hall20020-273-65117-X
RQPORTER, M E.Competitive strategy: techniques for analyzingindustries and competitorsNew YorkFree Press199807432-6088-0
RQKAPLAN, R S. -- NORTON, D P.The strategy-focused organization: how balanced scorecard companies thrive in the new business environmentBostonHarvard Business School Press1-57851-250-6
RQKOTLER, P.Marketing ManagementUpper Saddle RiverPrentice Hall20030-13-049715-0
REPORTER, M E.Competitive advantage : creating and sustaining superior perforNew YorkFree Press20040-7432-6087-2
REKAPLAN, R S. -- NORTON, D P.Strategy maps: converting intangible assets into tangible outcomesBostonHarvard Business School Press1-59139-134-2
REKIM, W C. -- MAUBORGNE, R.Strategie modrého oceánuPrahaManagement Press200580-7261-128-3


Last modification made by Ing. Jiří Gruber on 05/21/2013.

Type of output: