Course syllabus STM - Strategic Management (FBE - WS 2013/2014)

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Course code: STM
Course title in language of instruction: Strategický management
Course title in Czech: Strategic Management
Course title in English: Strategic Management
Mode of completion and number of credits: Exam (5 credits)
(1 ECTS credit = 28 hours of workload)
Mode of delivery/Timetabled classes: full-time, 2/1 (hours of lectures per week / hours of seminars per week)
part-time, 16/0 (lectures per period / seminars per period)
Language of instruction: Czech
Level of course: master continuing
Semester: WS 2013/2014
Name of lecturer: Ing. Tomáš Pyšný, Ph.D. (examiner, instructor, lecturer, tutor)
Ing. Josef Zrůst, Ph.D. (examiner, instructor, lecturer, tutor)
doc. Ing. Pavel Žufan, Ph.D. (examiner, supervisor, tutor)
Prerequisites: Final Bachelor Exam
Aims of the course:
The aim of the course is to provide students with the basic knowledge
of Strategic Management with the focus on the integration and membership of
the Czech republic in the European Union. Special attention is paid to the
changes in the external environment influenced by the European integration.
The course will enable students to acquire the basic knowledge of the
principles of Strategic Management, and to realise the importance of this
field for a successful management of a firm.
Course contents:
1.The theory of Strategic Management--basic terms, development, character, process (allowance 4/2)
2.Business mission and long-term objectives (allowance 2/2)
3.Analysis of the external and internal environment of a firm (allowance 4/2)
a.Structure of the external environment, methods and techniques of analysis
b.Structure of the internal environment, methods and techniques of analysis

4.Selection of business strategies (allowance 4/2)
a.General types of business strategies
b.Suggestion of strategic alternatives, quantitative methods
c.Evaluation and selection of business strategies

5.Implementation and control of business strategies (allowance 2/2)
6.Management of change (allowance 2/0)
7.Analysis of industry and competition--basic terms (allowance 2/2)
8.Analysis of competitive environment (allowance 4/2)
a.Porter's model
b.Influence of government on the competitive environment

9.Competitive strategies (allowance 2/0)
a.Types of competitive strategies
b.Strategies focused on wide competition

10.Industry and competitive strategy (allowance 2/0)
a.General types of industries and their evolution
b.Competitive strategies in the particular types of industries

Learning outcomes and competences:
Generic competences:
-ability to create new ideas (creativity)
-ability to make decisions
-ability to organize and plan ahead
-ability to solve problems
-designing and managing projects
-leadership skills
-resolve to succeed
-spirit of enterprise

Specific competences:
-Student is able to formulate a business mission
-Student knows main stages of strategic management process
-Student knows main types of competitive strategies
-Students is able to recommend a suitable competitive strategy

Type of course unit: required
Year of study: Not applicable - the subject could be chosen at anytime during the course of the programme.
Work placement: There is no compulsory work placement in the course unit.
Recommended study modules: -
Learning activities and study load (hours of study load):
Type of teaching methodDaily attendanceCombined form
Direct teaching
     lecture24 h14 h
     practice2 h0 h
     seminar5 h2 h
     consultation2 h4 h
     project work5 h0 h
     public presentation (oral)2 h2 h
     preparation for exam20 h70 h
     preparation of presentation15 h13 h
     elaboration and execution of projects50 h35 h
     writing of seminar paper15 h0 h
Total140 h140 h
Assessment methods:
Final written examination is done in the form of solution of a case study based on lecured theory - max. 60 points.
Student is classified based on points reached:
89 to 100 points - "A" (excellent)
77 to 88 points - "B" (very good plus)
65 to 76 points - "C" (very good)
53 to 64 points - "D" (good plus)
40 to 52 points - "E" (good)
Less than 40 points - "F" (failed).
Recommended reading:
TypeAuthorTitlePublished inPublisherYearISBN
RQJOHNSON, G. -- SCHOLES, K.Cesty k úspěšnému podnikuComputer Press200080-7226-220-3
RQPOŠVÁŘ, Z. -- ŽUFAN, P. -- TOMŠÍK, P.MANAGEMENT II.BrnoMendelova zemědělská a lesnická univerzita v Brně2008978-80-7157-748-5
RQPORTER, M E.Competitive advantage : creating and sustaining superior perforNew YorkFree Press20040-7432-6087-2
RQKAPLAN, R S. -- NORTON, D P.Alignment: systémové vyladění organizace : jak využít Balanced Scorecard k vytváření synergiíPrahaManagement Press200680-7261-155-0
RQKAPLAN, R S. -- NORTON, D P.Efektivní systém řízení strategie: nový nástroj zvyšování výkonnosti a vytváření konkurenční výhodyPrahaManagement Press2010978-80-7261-203-1
REKonkurenční strategie: Metody pro analýzu odvětví a konkurentůPrahaVictoria Publishing199480-85605-11-2
REKOTLER, P. -- KELLER, K.Marketing managementPrahaGrada Publishing2007978-80-247-1359-5
RETICHÁ, I. -- HRON, J.Strategické řízeníPrahaProvozně ekonomická fakulta ČZU v Praze ve vydavatelství Credit200280-213-0922-9
REKIM, W C. -- MAUBORGNE, R.Strategie modrého oceánuPrahaManagement Press200580-7261-128-3


Last modification made by Ing. Jiří Gruber on 05/21/2013.

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