Sylabus předmětu OSM - Specialized Seminary - Marketing (FBE - Sklad PEF)


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Course code:
OSM
Course title in Czech:
Specialized Seminary - Marketing
Course title in English:
Specialized Seminary - Marketing
Semester: -- item not defined --
Mode of completion and number of credits:
Fulfillment of requirements (2 credits)
Mode of delivery and timetabled classes:
full-time, 0/2 (hours of lectures per week / hours of seminars per week)
Level of course:
bachelor
Course type: optional
Type of delivery:
usual
Mode of delivery for our mobility students abroad:
-- item not defined --
Language of instruction:
English
Course supervisor:
doc. Ing. Jana Turčínková, Ph.D.
Course supervising department:
Faculty:
Faculty of Business and Economics
Teachers: doc. Ing. Jana Turčínková, Ph.D. (supervisor)
Prerequisites:
 
Timetable in this semester:
-- item not defined --
 
Aim of the course and learning outcomes:
The objective of this course is to teach students marketing terminology, understand English texts and work with it.
 
Course content:
1.
An Introduction to Marketing Principles (allowance 0/4)
2.
Marketing Environment and Marketing Planning (allowance 0/2)
3.
Consumer Behavior and Market Segmentation (allowance 0/4)
4.
Marketing Mix (allowance 0/8)
5.Marketing in Tourism and Destination Management (allowance 0/2)
6.
Factors of Tourism Development (allowance 0/2)
7.
Modern Tourism Products (allowance 0/2)
Learning activities and teaching methods:
Type of teaching method
Daily attendance
seminar
26 h
public presentation (oral)
2 h
preparation for exam15 h
preparation for regular assessment5 h
preparation for regular testing5 h
preparation of presentation
3 h
Total56 h
 
Assessment methods:
Successful completion of the course is subject to the following three requirements: 1. Students must earn at least 50% of the points in total in tests that are written in 10 seminars. 2. At the end of the semester, groups of students must present (in English) their solutions to an assignment which they given a week earlier. 3. They must earn 50% of points in the final exam.
 
Assessment criteria ratio:
Requirement typeDaily attendance
Total
0 %
 
Recomended reading and other learning resources:
Basic:
BAINES, P. -- FILL, C. -- PAGE, K. Marketing. Oxford: Oxford University Press, 859 p. ISBN 978-0-19-929043-7.
MATHIESON, A. -- WALL, G. Tourism: change, impacts, and opportunities. 1st ed. Harlow, England: Pearson Prentice Hall, 2006. 412 p. ISBN 978-0-130-99400-4.

Recommended:
Kol. Marketing: concepts and strategies. 5th ed. Boston: Houghton Mifflin, 878 p. ISBN 0-618-53203-X.
BEAVER, A. A dictionary of travel and tourism terminology. 2nd ed. Wallingford: CABI Publishing, 2005. 409 p. ISBN 0-85199-020-7.

Course listed in study plans for this semester:
Field of study B-EM-AFE Agriculture and food economics, full-time form, initial period WS 2009/2010
Field of study B-EM-AFE Agriculture and food economics, full-time form, initial period WS 2012/2013
Field of study B-EM-AFE Agriculture and food economics, full-time form, initial period WS 2015/2016
Field of study B-EM-AFE Agriculture and food economics, full-time form, initial period WS 2016/2017
Field of study B-EM-ME Economics and Management, full-time form, initial period SS 2018/2019
Field of study B-EM-TM Tourism Management, full-time form, initial period WS 2019/2020
Field of study B-EM-TM Trade management, full-time form, initial period WS 2019/2020
Field of study B-EPA-F Finances, full-time form, initial period WS 2019/2020
Field of study B-EM-ME Economics and Management, full-time form, initial period WS 2019/2020
Field of study B-EM-SE Social economics, full-time form, initial period WS 2019/2020
 
Course listed in previous semesters:
Teaching place:
Brno


Last modification made by Ing. Bc. Martin Machay, Ph.D. on 05/03/2020.

Typ výstupu: