Course syllabus OOBA - Trade Operations (FBE - WS 2020/2021)


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Course code:
OOBA
Course title in Czech: Trade Operations
Course title in English:
Trade Operations
Semester:
WS 2020/2021
Mode of completion and number of credits:
Exam (5 credits)
Mode of delivery and timetabled classes:
full-time, 2/1 (hours of lectures per week / hours of seminars per week)
Level of course:
bachelor
Course type:
optional
Type of delivery:
consulting
Mode of delivery for our mobility students abroad:
By prior arrangement with the course supervisor.
Language of instruction:
English
Course supervisor: doc. Ing. Lea Kubíčková, Ph.D.
Course supervising department:
Faculty:
Teachers:
doc. Ing. Lea Kubíčková, Ph.D. (supervisor)
Ing. Marek Záboj, Ph.D. (examiner, instructor, lecturer)
Prerequisites:
 
Timetable in this semester:
-- item not defined --
 
Aim of the course and learning outcomes:
The goal of the subject is to explain importance, position, functions and roles of the trade in the frame of the national market. The student will receive the konwledge about purchase and sale, payment conditions and matter of the business venture with using of the trade cooperation. The student will understand the meaning and function of retailing, learn about the its development factors and development trends.
 
Course content:
1.
Importance and functions of trade (allowance 2/1)
 
a.Definition, efficiency, terminology of trade
b.
Classification and functions of trade

2.
Trade categories (allowance 4/0)
 
a.
Intermediaries of trade activities
b.
Representatives and brokers

3.
Risk in trade activity (allowance 4/3)
 
a.
Classification of risk
b.
Ensurance of fulfil business obligation

4.
Importance of price in trade activity (allowance 4/4)
 
a.
The goals of pricing, discounts from producers
b.
Retail pricing
c.
Pricing of services

5.
Dominance and diversification of trade firms (allowance 4/1)
 
a.High integrated firms
b.
Vertical trade cooperation
c.Horizontal trade cooperation

6.Retailing (allowance 4/2)
 
a.
The meaning and function of retailing
b.
Factors for the development of retailing
c.Trends in retailing and retail companies conduct

7.
Terms of payment (allowance 2/1)
 
a.
Breakdown of payments (point of view) and transfers of funds

8.
Distribution (allowance 4/2)
 
a.Definition and position of distribution in marketing management
b.Decision of distribution channel structure
c.
Method of choosing of sale's way

Learning activities and teaching methods:
Type of teaching method
Daily attendance
lecture28 h
practice14 h
consultation5 h
preparation for exam34 h
preparation for regular testing
17 h
preparation of presentation
10 h
writing of seminar paper
32 h
Total
140 h
 
Assessment methods:
The student receives credit after processing seminar paper (max. 20 points, min. 12), presentation of this project (max. 6 points) and credit test (max. 24 points, min. 14 points). For the credit to be achieved overall min. 30 points. A final test is evaluated by up to 50 points and is divided on the practical part (examples, max. 20 points, min. 11 points) and theoretical (questions, max. 30 points, min. 16 points). Student must obtain min. 27 points from the final test. Overall rating student receives as the sum of points of the exercises and final examination according to the following classification: less than 6O points F, 60-67 E, 68-74 D, 75-82 C, 83-89 B and 90-100 A.
 
Assessment criteria ratio:
Requirement type
Daily attendance
Term paper
20 %
Presentation
10 %
Mid-term test(s)
20 %
Final test
50 %
Total
100 %
 
Recomended reading and other learning resources:
Basic:
Retail marketing management. 2nd ed. Harlow: Financial Times/ Prentice Hall, 2003. 457 p. ISBN 0-2736-5511-6.
BERMAN, B. -- EVANS, J R. Retail management : a strategic approach. 1st ed. Boston [u.a.]: Pearson Prentice Hall, 2009. 654 p. ISBN 978-0-13-246550-2.
Principles of retailing. Oxford, UK: Butterworth-Heinemann, 2003. 382 p. ISBN 0-7506-4703-5.

Recommended:
Retailing: an introduction. 5th ed. Harlow, England: FT Prentice Hall, 2004. 320 p. ISBN 0-273-67819-1.
Study text - Trade Operations

Course listed in study plans for this semester:
-- item not defined --
 
Course listed in previous semesters:
Teaching place: Brno


Last modification made by Ing. Jiří Gruber on 05/31/2020.

Type of output: