Course syllabus EBC-EKTU - Tourism Economics (FBE - WS 2020/2021)

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Course code: EBC-EKTU
Course title in Czech: Tourism Economics
Course title in English:
Tourism Economics
Semester: WS 2020/2021
Mode of completion and number of credits: Exam (2 credits)
Mode of delivery and timetabled classes:
full-time, 2/0 (hours of lectures per week / hours of seminars per week)
Level of course:
Course type:
Type of delivery: usual
Mode of delivery for our mobility students abroad:
not possible
Language of instruction:
Course supervisor:
Course supervising department:
Department of Economics (FBE)
Ing. Bc. Martin Machay, Ph.D. (examiner, lecturer, supervisor)
Timetable in this semester:
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Aim of the course and learning outcomes:
Aim of the course is to get the student acquainted with the basic theoretical concepts in tourism. Student will learn to recognise basic economic relations and connections in specific conditions of tourism. He will be able to evaluate them and anticipate impacts of changes on economic activities related to tourism. Student will be able to apply basic economic tools to further improve the economic efficiency of economic activities of organisations operating in tourism.
Course content:
1.Tourism as a good (allowance 2/0)
Specification of a good, market and market sides, government interventions.

Consumer and tourism (allowance 2/0)
Utility and tourism, consumer equilibrium.

3.Demand (allowance 2/0)
Demand for transportation to the destination, demand for the destination, elasticity.

4.Demand models for tourism (allowance 2/0)
Model, data, basic econometric tests.
First partial test

Supply (allowance 2/0)
a.Industry, product definition, elasticity of supply, production, costs, private and social costs in tourism.

Tourism markets (allowance 2/0)
Market specifications, market structures, optimal production strategies.

Optimal pricing policies (allowance 2/0)
a.Pricing policies, price discrimination, cooperative pricing.

Economic efficiency and economic benefits of tourism (allowance 2/0)
Direct, indirect and induced economic effects, externalities in tourism.
Second partial test

Taxes and tourism (allowance 2/0)
Economic effects of taxing the tourism, economic efficiency of taxes, types of taxes in tourism, taxes as a support of tourism.

10.Competition (allowance 2/0)
Competitiveness of destinations, price competition, price indexes in tourism.

Exchange rates and balance of payments (allowance 2/0)
Currency markets, exchange rate and its role in tourism, tourism and balance of payments.

12.Tourism in industry classification systems (allowance 2/0)
Sources of data, Czech Statistical Office, tourism in Czechia.
Third partial test

13.World Tourism Organization data (allowance 4/0)
World tourism, environmental aspects of tourism, future of tourism.

Learning activities and teaching methods:
Type of teaching method
Daily attendance
lecture28 h
preparation for exam
10 h
preparation for regular assessment
10 h
preparation for regular testing
8 h
56 h
Assessment methods:
Student will pass the course after collecting at least 60 points in a sum of three activities over the semester (60 %). First, autocorrection tests before lectures - 40 points. Second, three partial tests - 10 points each. Third, final test - 30 points. None of these three activities has a minimum limit required.

The final grade is given by the collected number of points, that is less than 60 points F, 60 points and more E, 68 points and more D, 75 points and more C, 83 points and more B and 90 points and more A.
Assessment criteria ratio:
Requirement typeDaily attendance
Mid-term test(s)30 %
Final test
30 %
Autocorrection tests
40 %
100 %
Recomended reading and other learning resources:
DWYER, L. – FORSYTH, P. – DWYER, W. Tourism Economics and Policy. Channel View Publications: Bristol, 2010. ISBN 978-1845411510.
MACHAY, M. Ekonomie turizmu. Brno: Ústav ekonomie PEF MENDELU, 2020. 50 s. E-opora.
PALATKOVÁ, M. – ZICHOVÁ, J. Ekonomika turismu. Grada: Praha, 2014. 2.vyd. ISBN 978-80-247-3748-5.

Course listed in study plans for this semester:
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Course listed in previous semesters:  (and older)
Teaching place:

Last modification made by Ing. Bc. Martin Machay, Ph.D. on 06/01/2020.

Type of output: