Course syllabus EBA-OTM - English Terminology: Marketing (FBE - WS 2020/2021)

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Course code: EBA-OTM
Course title in Czech: English Terminology: Marketing
Course title in English:
English Terminology: Marketing
WS 2020/2021
Mode of completion and number of credits:
Fulfillment of requirements (2 credits)
Mode of delivery and timetabled classes:
full-time, 0/2 (hours of lectures per week / hours of seminars per week)
Level of course:
-- item not defined --
Course type:
Type of delivery:
Mode of delivery for our mobility students abroad:
The course cannot be studied distantly during student mobility abroad.
Language of instruction:
Course supervisor:
Course supervising department:
Ing. Andrea Králiková (examiner, instructor, lecturer, tutor)
Ing. Šárka Stojarová, Ph.D. (examiner, instructor, lecturer, tutor)
doc. Ing. Jana Turčínková, Ph.D. (examiner, supervisor, tutor)
Prerequisites: not Final Bachelor Exam and not Specialized Seminary - Marketing
Timetable in this semester:
-- item not defined --
Aim of the course and learning outcomes:
The objective of this course is to teach students marketing terminology, understand English texts and work with them.
Course content:
1.Principles of marketing (allowance 0/2)
Marketing environment and marketing planning (allowance 0/4)
Consumer behavior and market segmentation (allowance 0/4)
Marketing mix (allowance 0/8)
5.Marketing in tourism (allowance 0/8)
6.Review (allowance 0/2)
Learning activities and teaching methods:
Type of teaching methodDaily attendance
28 h
preparation for regular assessment13 h
preparation for regular testing
13 h
54 h
Assessment methods:
Students are evaluated for seminar activities, partial tests and the final test. In total, it is necessary to obtain min. 50% of points from all activities, while the final test must be passed with a gain of min. 50% points.
Assessment criteria ratio:
Requirement typeDaily attendance
Active lecture/seminar/workshop/tutorial participation
50 %
Mid-term test(s)
25 %
Final test25 %
100 %
Recomended reading and other learning resources:
KURTZ, D L. CONTEMPORARY MARKETING. Manson USA: Cengage Learning, 2012. 784 p. ISBN 978-1-133-62846-0.
KOTLER, P. -- KELLER, K L. Marketing management. 14th ed. Boston: Pearson Education, 2012. 1 p. ISBN 978-0-273-75336-0.
MORRISON, A M. Marketing and managing tourism destinations . Oxon: Routledge, 2013. 598 p. ISBN 978-0-415-67249-8.

PERREAULT, W. -- MCCARTHY, J. Essentials of Marketing. Irwin/McGraw-Hill, 2005. 638 p. ISBN 0-07-293589-8.
LEE, J A. -- USUNIER, J. Marketing Across Cultures. Velká Británie: Pearson, 2012. ISBN 978-02-737-5773-3.

Course listed in study plans for this semester:
-- item not defined --
Course listed in previous semesters:
 (and older)
Teaching place:

Last modification made by Ing. Jiří Gruber on 05/30/2020.

Type of output: