Course syllabus MMA - International Marketing (FBE - WS 2020/2021)
Course title in Czech:
|Course title in English:||International Marketing|
Mode of completion and number of credits:
|Exam (4 credits)|
Mode of delivery and timetabled classes:
full-time, 2/1 (hours of lectures per week / hours of seminars per week)
|Level of course:|
|Type of delivery:|
|Mode of delivery for our mobility students abroad:|
The course cannot be studied distantly during student mobility abroad.
|Language of instruction:|
|Course supervising department:|
|Marketing I or Marketing I|
Timetable in this semester:
-- item not defined --
Aim of the course and learning outcomes:
The objective of this course is to further develop students´ knowhow and skills in marketing with the respect to the current stated of globalized world.
Learning activities and teaching methods:
|Students will be evaluated on the basis of a group seminar project, which must be presented orally. It is necessary to obtain min. 50% points. At the end of the semester, students must obtain min. 50 pts in a comprehensive seminar test on the curriculum covered during the semester.|
Written exam test with min. 50% of points can be influenced by evaluation of seminar project.
Attendance at lectures and seminars is obligatory. Early departure will be considered non-participation. Max. 3 absences from seminars and 3 from lectures are allowed. Additional tasks will be assigned.
|Assessment criteria ratio:|
Recomended reading and other learning resources:
Course listed in study plans for this semester:
|Track SBMP International Business, full-time form, initial period WS 2018/2019|
|Course listed in previous semesters:||SS 2019/2020, WS 2019/2020, WS 2018/2019, WS 2017/2018, WS 2016/2017, SS 2015/2016 (and older)|
Last modification made by Ing. Jiří Gruber on 06/08/2020.