Course syllabus OSOB - Specialized Seminary - Trade (FBE - WS 2020/2021)


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Course code:
OSOB
Course title in Czech: Specialized Seminary - Trade
Course title in English:
Specialized Seminary - Trade
Semester:
WS 2020/2021
Mode of completion and number of credits:
Fulfillment of requirements (2 credits)
Mode of delivery and timetabled classes:
full-time, 0/2 (hours of lectures per week / hours of seminars per week)
Level of course:
bachelor
Course type: optional
Type of delivery:
usual
Mode of delivery for our mobility students abroad: -- item not defined --
Language of instruction:
English
Course supervisor:
Course supervising department:
Faculty:
Faculty of Business and Economics
Teachers:
doc. Ing. Lea Kubíčková, Ph.D. (examiner, instructor, lecturer, supervisor)
Ing. Aleš Petr (examiner, instructor, lecturer)
Prerequisites:
 
Timetable in this semester:
-- item not defined --
 
Aim of the course and learning outcomes:
Students are introduced to and actively work with professional English related to trade.
Students are able to use and understand specific terms relevant to trade, sales, purchasing, domestic and foreign business operations and also to critically discuss important trade topics.
 
Course content:
1.
Basic terms and phrases in trade (allowance 0/5)
 
a.
Definition of trade, trade importance and efficiency, barriers of trade
b.
Functions and classification of trade
c.
Perspectives of trade, historic evolution of trade in international view

2.Phraseology in international trade operations, retail and wholesale (allowance 0/5)
 
a.
Trade categories
b.
Retail and wholesale
c.
Supply Chain Management

3.
Cooperation, integration and risks (allowance 0/6)
 
a.
Contract and other trade documents, INCOTERMS
b.
Vertical and horizontal cooperation, trade chains, franchising, Make-or-Buy decision, Hold-Up problem, Forrester effect
c.
Risk management, risk classification and mitigation

4.
Pricing and pricing strategies (allowance 0/5)
 
a.
Pricing strategies
b.
Opportunistic behavior, framing effects

5.
New trends in SCM (allowance 0/7)
 
a.New trends, RFID, convenience
b.
Strategic alliances, private labels, diversification, commodification

Learning activities and teaching methods:
Type of teaching method
Daily attendance
practice
26 h
preparation for regular assessment
14 h
preparation for regular testing
16 h
Total
56 h
 
Assessment methods:
This course is completed by credit.The course credit is awarded based on course activity and written test.

Attendance at seminars is not compulsory. To obtain the credit, it is necessary that the student present the chosen topic in English in a term, which he / she will write in the first exercise and further obtain 90 points out of a total of 140 points possible.

Scored activities:
1 / Credit text - max. 100 points (focused on knowledge of concepts and widening of students' vocabulary in business).
2 / Other activities - max. 40 points.
Max. 10 points - presentation for 10-15 minutes in English on selected topic - couple. The couple choose a topic and sign on the first exercise binding on the date when they present the topic. Both students of the pair must be actively involved in the presentation (the ratio of the length of individual presentations is not determined). The aim of the presentation is to acquaint colleagues with any topic related to business, to extend (or repeat) vocabulary and to explain to colleagues technical terms, definitions, to give examples of practical use. The discussion that follows each presentation serves to verify that your colleagues understand your interpretation.
Max. 10 points - discussion activity. It is possible to gain up to 5 points in one seminar for active participation in discussions after the presentation of colleagues. In total, a maximum of 10 per semester can be earned for discussions following presentations.
Max. 10 points - for successful solution of a given topic at workshops. Here groups of 4 people will work on partial solutions of practical business tasks. Again, everyone can earn a maximum of 10 points per semester.
Max. 10 points - workshop activity. It is possible to gain up to 5 points in one workshop for active participation in discussions in workshops. In total, a maximum of 10 per semester can be earned for workshops.
 
Assessment criteria ratio:
Requirement type
Daily attendance
Total
0 %
 
Recomended reading and other learning resources:
Basic:
OLIVA, M. -- RÍVERA-BATIZ, L. International Trade. Oxford: OUP, 2004. 712 p. ISBN 0-19-829711-4.
MARREWIJK, C V. International trade and the world economy. 1st ed. Oxford: Oxford University Press, 2002. 386 p. ISBN 0-19-925004-9.
Retailing: an introduction. 5th ed. Harlow, England: FT Prentice Hall, 2004. 320 p. ISBN 0-273-67819-1.

Recommended:
Principles of retailing. Oxford, UK: Butterworth-Heinemann, 2003. 382 p. ISBN 0-7506-4703-5.
BERMAN, B. -- EVANS, J R. Retail management : a strategic approach. 1st ed. Boston [u.a.]: Pearson Prentice Hall, 2009. 654 p. ISBN 978-0-13-246550-2.
Studijní materiál na dokumentovém serveru
WORLD TRADE ORGANIZATION. World Trade Report (annual). World Trade Organization, 2008, 2010, 2013, 2015.

Course listed in study plans for this semester:
Field of study B-EM-ME Economics and Management, full-time form, initial period SS 2017/2018
Field of study B-EPA-PA Public administration, full-time form, initial period WS 2018/2019
Field of study B-EM-ME Economics and Management, full-time form, initial period WS 2018/2019
Field of study B-EM-TM Trade management, full-time form, initial period WS 2018/2019
Field of study B-EM-SE Social economics, full-time form, initial period WS 2018/2019
Field of study B-EM-TM Tourism Management, full-time form, initial period WS 2018/2019
Field of study B-EPA-F Finances, full-time form, initial period WS 2018/2019
 
Course listed in previous semesters:
WS 2019/2020, SS 2018/2019, WS 2018/2019, WS 2017/2018, SS 2016/2017, WS 2016/2017 (and older)
Teaching place:
Brno


Last modification made by Ing. Jiří Gruber on 05/22/2020.

Type of output: