Course syllabus MEK - Managerial Economics (FRDIS - SS 2019/2020)Help

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Course code:
Course title in Czech: Managerial Economics
Course title in English:
Managerial Economics
SS 2019/2020
Mode of completion and number of credits:
Exam (6 credits)
Mode of delivery and timetabled classes:
full-time, 3/1 (hours of lectures per week / hours of seminars per week)
Level of course: master; master continuing
Course type:
Type of delivery: consulting
Mode of delivery for our mobility students abroad:
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Language of instruction: Czech
Course supervisor:
prof. Dr. Ing. Libor Grega
Course supervising department:
prof. Dr. Ing. Libor Grega (examiner, lecturer, supervisor)
Ing. Radka Redlichová, Ph.D. (instructor, lecturer, tutor)
Ing. Ivo Zdráhal, Ph.D. (instructor, lecturer, tutor)
Prerequisites: State Bachelor Exam or State Bachelor Exam
Timetable in this semester:
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Aim of the course and learning outcomes:
The objective of the course is to provide comprehensive presentation of managerial economics, to deepen knowledge of students, respectively to extend it especially in the area of production and cost analysis, firm's objectives, demand analysis, analysis of market structures, business decision making in market structures, and environmetal aspects of entrepreneurship.
Course content:
Introduction into managerial economics (allowance 1/0)
Industrial and market structure, optimization of firms size (allowance 2/2)
Operation costs and costs of supportive activities (allowance 2/2)
4.Business objectives (allowance 4/0)
Demand as a factor of business decision making (allowance 2/6)
Firm's behaviour in different market structures (allowance 4/2)
Price policy (allowance 2/4)
Decision making about promotion (allowance 2/2)
Long run decision making of firms, vertical integration, product differentiation (allowance 3/4)
10.Firm in capital and money markets (allowance 2/6)
11.Management of human resources (allowance 2/0)
12.Firm and environment (allowance 2/0)
Learning activities and teaching methods:
Type of teaching method
Daily attendance
28 h
14 h
preparation for exam80 h
preparation for regular assessment10 h
preparation for regular testing
16 h
preparation of presentation0 h
elaboration and execution of projects
20 h
writing of seminar paper
0 h
168 h
Assessment methods:
The course is completed by written examination where the students prove systematic knowledge of microeconomic issues in the scope of the syllabus of the course. Written test contents 3 open questions. Percentage score of at least 60% is required for a minimal pass performance for the course. If the percentage score of the written test is between 50 and 59,9 percent, students are allowed to undertake oral part of the exam.
First eligibility condition for participation at written examination is course credit. Students receive course credit based on a successful credit test (at least percentage score 50%) and at least 80% attendance at seminars. Credit test consists of 4 examples corresponding with the content of seminars.
At least 80% attendance at lectures is required as the second eligibility condition for participation at written examination.
Assessment criteria ratio:
Requirement type
Daily attendance
Total0 %
Recomended reading and other learning resources:
REEKIE, W. -- CROOK, J N. Managerial economics : A European text. 4th ed. New York: Prentice Hall, 1994. 587 p. ISBN 0-13-100520-0.

Ferguson, P.R., Ferguson, G., Business Economics, London: Macmillan, 1993
Hirshey, M., Pappas, J.L., Whigham, D., Managerial Economics - European edition, Dryden Press, 1995
Moschandreas, M., Business Economics, London: Routledge, 1994
Synek, M., Manažerská ekonomika, Praha: Grada, 1996
Synek, M., Podniková ekonomika, Praha: C.H.Beck, 1999

Course listed in study plans for this semester:
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Course listed in previous semesters: WS 2020/2021, SS 2018/2019, WS 2018/2019, SS 2017/2018, WS 2017/2018, WS 2016/2017 (and older)
Teaching place: Brno

Last modification made by Bc. Vít Karber on 02/11/2020.

Type of output: