Course syllabus MVY - Marketing II (FBE - SS 2019/2020)
|Course title in Czech:|
|Course title in English:|
|Mode of completion and number of credits:||Exam (5 credits)|
Mode of delivery and timetabled classes:
full-time, 2/2 (hours of lectures per week / hours of seminars per week)
part-time, 16/0 (lectures per period / seminars per period)
Level of course:
Type of delivery:
|Mode of delivery for our mobility students abroad:|
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Language of instruction:
|Course supervising department:|
|Faculty of Business and Economics|
|Teachers:||Ing. Irena Antošová (instructor)|
Mgr. Ing. Naďa Hazuchová, Ph.D. (supervisor)
|Final Bachelor Exam|
|Timetable in this semester:|
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Aim of the course and learning outcomes:
The objective of this course is to introduce marketing research as a process, to introduce a methodology of a research process, environment of marketing research and areas of marketing research application. Related topics consumer behaviour and segmentation are included. The final part is devoted to relationship marketing and students will be enabled to work with some of the CRM systems. Last we will deal with culture and marketing ethics. After passing this course the student will be able to define a marketing problem, gather primary or secondary data, statistically process the data and analyze the data so the student can design a solution of a problem.
|Learning activities and teaching methods:|
|The conditions of the course Marketing II are based on a score system. The student can earn 150 points in total, including 100 points for seminar activities and 50 points for the exam test.|
To obtain a preliminary, the student must have at least 60 points (test, project and defense of the project). Students can have 2 absences in the seminars. Last but not least, they have to be present at the lectures with specialist (these lectures will be announced in the in advance).
Students successfully pass the subject if they have earned at least 60% of the exam points. The resulting mark is calculated from the results of the exam test as follows:
A: 95-100 %,
B: 90-94 %,
C: 80-89 %,
D: 70-79 %,
E: 60-69 %,
F: méně než 60 %.
The full-time student can enroll the subject during a foreign exchange programme. In this case, he / she does not have to fulfill the attendance condition and the preliminary test is completed after returning from abroad, based on an agreement with the teacher.
|Assessment criteria ratio:|
Recomended reading and other learning resources:
Course listed in study plans for this semester:
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Course listed in previous semesters:
|WS 2020/2021, WS 2019/2020, SS 2018/2019, WS 2018/2019, SS 2017/2018, WS 2017/2018 (and older)|
Last modification made by Ing. Jiří Gruber on 02/05/2020.