Course syllabus MAS - Electronic Marketing (FBE - SS 2019/2020)
|Course title in Czech:||Electronic Marketing|
|Course title in English:|
Mode of completion and number of credits:
Exam (4 credits)
|Mode of delivery and timetabled classes:|
full-time, 2/1 (hours of lectures per week / hours of seminars per week)
|Level of course:|
Type of delivery:
|Mode of delivery for our mobility students abroad:|
-- item not defined --
Language of instruction:
|Ing. Stanislav Mokrý, Ph.D.|
Course supervising department:
|Faculty of Business and Economics|
|Marketing I or now Marketing I|
Timetable in this semester:
Aim of the course and learning outcomes:
|Students of this course will learn about various possibilities of electronic marketing. They will work with many tools which are used in this field of marketing. After completing this course students should be able to use specific tools of electronic marketing in practice.|
|Learning activities and teaching methods:|
Preliminary pass: Students are continuously working on solving practical problems in the form of a team project. In total, they can gain 20 points for the semester project. To gain a preliminary pass of a team project, it must be earn at least 10 points (50%). Together with this prerequisite, Google Digital Garage certification and at maximum two absences at a seminar are necessary to gain a preliminary pass.
Extra points: Six extra bonus points can be earned for activity at seminars. This activity is not pre-requisite for the preliminary pass.
The points earned on the seminars are summarized together with the points gained from the exam test and can affect the final score.
The final examination is based on a theoretical test and a practical part. For the theoretical part, the student can get a total of 40 points. To pass the test successfully, 60% of the points (i.e. 36 points) is necessary from the theoretical part. To pass the practical part it is necessary to gain the evaluation "fulfilled".
<60 - 56> .. A;
(56-52> .. B;
(52-44 > .. C;
(44-40> .. D;
(40-36> .. E;
less than 36 F.
The subject can not be studied during studying abroad.
Assessment criteria ratio:
|Recomended reading and other learning resources:|
|Course listed in study plans for this semester:|
|Track SBMO Marketing and Trade, full-time form, initial period SS 2017/2018|
Track SBMO Marketing and Trade, full-time form, initial period WS 2018/2019
|Course listed in previous semesters:||WS 2019/2020, SS 2018/2019, SS 2017/2018, WS 2017/2018, SS 2016/2017, SS 2015/2016 (and older)|
Last modification made by Ing. Jiří Gruber on 02/19/2020.