Course syllabus CRU - Tourism (FBE - SS 2019/2020)


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Course code: CRU
Course title in Czech: Tourism
Course title in English:
Tourism
Semester:
SS 2019/2020
Mode of completion and number of credits:
Exam (5 credits)
Mode of delivery and timetabled classes:
full-time, 2/1 (hours of lectures per week / hours of seminars per week)
Level of course:
bachelor
Course type:
required
Type of delivery:
usual, consulting
Mode of delivery for our mobility students abroad: The subject can be studied during the study placement by prior arrangement with the course supervisor.
Language of instruction: Czech
Course supervisor:
doc. Ing. Kateřina Ryglová, Ph.D.
Course supervising department:
Department of Marketing and Trade (FBE)
Faculty:
Teachers:
Ing. Andrea Králiková (instructor)
Ing. Patrik Kubát (instructor)
doc. Ing. Kateřina Ryglová, Ph.D. (examiner, instructor, lecturer, supervisor)
Prerequisites:
 
Timetable in this semester:
Day
From-tillRoomTeacherEntry
Frequency
Capacity
Monday9.00-10.50
Q27
SeminarOdd week23
Monday11.00-12.50Q27
Seminar
Even week
23
Monday
11.00-12.50
Q27
Seminar
Odd week
23
Wednesday9.00-10.50
Q03
K. RyglováLecture
Every week
100
 
Aim of the course and learning outcomes:
The graduate of the course will be able to define the role and assess the importance of the multilateral tourism industry in the national economy. The student will gain a theoretical basis for understanding the relationships and context of the tourism market, will be able to analyze the assumptions and conditions for the development of tourism. Based on the understanding of the specifics of tourism services, the student will be able to analyze and create marketing tools.
 
Course content:
1.
Tourism Background (allowance 4/2)
2.
Factors of Tourism Development (allowance 4/2)
3.
Tourism Infrastructure (allowance 8/2)
4.
Travel Agencies (allowance 4/2)
5.
Specifics of marketing in tourism (allowance 2/2)
6.
Marketing Management in Tourism, Destination Management (allowance 2/2)
7.
Perspective forms of tourism (allowance 2/0)
8.
Passport, visa, customs policy in tourism (allowance 2/2)
Learning activities and teaching methods:
Type of teaching methodDaily attendance
lecture
28 h
practice
14 h
field work10 h
professional educational excursion10 h
preparation for exam40 h
preparation of presentation
3 h
report from excursion, tour, practical placement3 h
elaboration and execution of projects
10 h
writing of seminar paper
22 h
Total140 h
 
Assessment methods:
The evaluation is based on point system, that regards a student's activity during the whole term, i.e. the final evaluation depends on the total sum of points, that the student gains for working in seminars (activity, project, semestral work and its presentation) and for the written examination. The written examination consists of the test as well as open questions and checks the knowledge gained in lectures, seminars, excursions and by studying compulsory literature. More detailed information are in document server of the subject.
 
Assessment criteria ratio:
Requirement typeDaily attendance
Active lecture/seminar/workshop/tutorial participation
20 %
Term paper
40 %
Final oral exam
40 %
Total
100 %
 
Recomended reading and other learning resources:
Basic:
RYGLOVÁ, K. Cestovní ruch. 3rd ed. Ostrava: KEY Publishing, 2009. 187 p. Management. ISBN 978-80-7418-028-6.

Recommended:
HORNER, S. -- SWARBROOKE, J. Cestovní ruch, ubytování a stravování, využití volného času. Praha: Grada, 486 p. Expert. ISBN 80-247-0202-9.
RYGLOVÁ, K. -- BURIAN, M. -- VAJČNEROVÁ, I. Cestovní ruch - podnikatelské principy a příležitosti v praxi. 1st ed. Praha: Grada, 2011. 213 p. ISBN 978-80-247-4039-3.
KOTLER, P. -- BOWEN, J T. -- MAKENS, J C. -- BALOGLU, S. Marketing for hospitality and tourism. Pearson Education Limited, 2017. 680 p. ISBN 978-1-292-15615-6.
HORNER, S. -- SWARBROOKE, J. Consumer behaviour in tourism. Routledge, 446 p. ISBN 978-1-138-01338-4.

Course listed in study plans for this semester:
Field of study B-EPA-PA Public administration, full-time form, initial period WS 2018/2019
Field of study B-EM-TM Tourism Management, full-time form, initial period WS 2018/2019
 
Course listed in previous semesters:
Teaching place:
Brno


Last modification made by Ing. Jiří Gruber on 04/29/2020.

Type of output: