Course syllabus CRUA - Tourism (FBE - SS 2019/2020)


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Course code:
CRUA
Course title in Czech:
Tourism
Course title in English:
Tourism
Semester:
SS 2019/2020
Mode of completion and number of credits:
Exam (5 credits)
Mode of delivery and timetabled classes:
full-time, 2/1 (hours of lectures per week / hours of seminars per week)
Level of course: bachelor
Course type:
required
Type of delivery:
usual, consulting
Mode of delivery for our mobility students abroad: Cannot be studied during the study placement.
Language of instruction: English
Course supervisor:
Course supervising department:
Department of Marketing and Trade (FBE)
Faculty:
Teachers: Ing. Andrea Králiková (instructor)
Ing. Patrik Kubát (instructor)
doc. Ing. Kateřina Ryglová, Ph.D. (examiner, supervisor)
Ing. Šárka Stojarová, Ph.D. (examiner, instructor, lecturer)
Prerequisites:
(Marketing I or now Marketing I)
 
Timetable in this semester:
Day
From-till
Room
Teacher
Entry
Frequency
Capacity
Thursday11.00-12.50Q38
Lecture
Every week
50
Thursday13.00-14.50Q27SeminarOdd week25
Thursday
13.00-14.50
Q27
Seminar
Even week25
 
Aim of the course and learning outcomes:
The graduate of the course will be able to define the role and assess the importance of the multilateral tourism industry in the national economy. The student will gain a theoretical basis for understanding the relationships and context of the tourism market, will be able to analyze the assumptions and conditions for the development of tourism. Based on the understanding of the specifics of tourism services, the student will be able to analyze and use marketing tools.
 
Course content:
1.
Tourism Background (allowance 6/3)
 
a.
Introduction to Travel and Tourism
b.History of Tourism
c.Perspective Forms of Tourism

2.
Marketing for Tourism (allowance 6/2)
 
a.Specifics of Marketing in Tourism
b.
Extended Marketing Mix in Tourism
c.
Marketing Research for Tourism
d.
Segmentation of Tourists
e.
Behavior of Tourists

3.
UNESCO United Nations Educational, Scientific and Cultural Organization (allowance 2/1)
4.
Tourism Industry (allowance 4/1)
5.
Destination Management (allowance 2/1)
6.
Brand Image and Country Image (allowance 1/1)
7.
TIC Tourist Information Centers - goals and activities (allowance 2/1)
8.
Museum, Galleries, Exhibitions (allowance 3/2)
9.Tourism – Trends and Future (allowance 2/2)
Learning activities and teaching methods:
Type of teaching method
Daily attendance
lecture
28 h
practice14 h
professional educational excursion
12 h
consultation18 h
exhibition
2 h
public presentation (oral)1 h
preparation for exam
28 h
preparation of presentation
5 h
elaboration and execution of projects
12 h
writing of seminar paper20 h
Total
140 h
 
Assessment methods:
The course is finished by a written and oral examination with the following result:
bellow 60 F
60 - 67 E
68 - 73 D
74 - 81 C
82 - 89 B
90 -100 A 
 
Assessment criteria ratio:
Requirement type
Daily attendance
Active lecture/seminar/workshop/tutorial participation10 %
Term paper
5 %
Presentation5 %
Final test
70 %
Final oral exam10 %
Total
100 %
 
Recomended reading and other learning resources:
Basic:
KOTLER, P. -- BOWEN, J T. -- MAKENS, J C. Marketing for hospitality and tourism. 5th ed. Boston: Prentice Hall, 683 p. ISBN 0-13-504559-2.
Tourism behaviour: travellers' decisions and actions. ISBN 0-85199-021-5. URL: http://dx.doi.org/10.1079/9780851990217.0000.

Recommended:
HORNER, S. -- SWARBROOKE, J. Consumer behaviour in tourism. Routledge, 446 p. ISBN 978-1-138-01338-4.
LAWS, E. Improving tourism and hospitality services. ISBN 0-85199-995-6. URL: http://dx.doi.org/10.1079/9780851999951.0000.

Course listed in study plans for this semester:
Track B Business, full-time form, initial period SS 2017/2018
 
Course listed in previous semesters: SS 2018/2019, WS 2018/2019, SS 2017/2018, WS 2017/2018, SS 2016/2017, SS 2015/2016 (and older)
Teaching place:
Brno


Last modification made by Ing. Jiří Gruber on 05/01/2020.

Type of output: