|1.||History of exhibition (allowance 2/0)|
|a.||Instruction for seminar work: create un exhibition area for furniture presentation and a advertising campaign, work in groups|
|b.||Exhibitions from the World Exhibition in London 1851 till today: world exhibitions, european furniture exhibitions, business and activity in CR till the end of the 19 century (Všeobecná zemská výstava v Praze 1891, Národopisná výstava 1895, Praha), history of exhibitions after World I (Výstava soudobé kultury 1928, BVV), history of exhibitions in the period of socialism (MVSZ, kontraktační výstavy), exhibitions after the revolution in 1989.|
|2.||Contemporary exhibitions in CR (allowance 4/0)|
|a.||The importance of exhibitions in the present, transformation of the infrastructure for exhibitions (regional exhibitions) , exhibitions and communications, positioning in the hall, target groups, emotional impact of the exhibitions.|
Preparation of a furniture exhibition, the difference between a showroom and un exhibition, scenario, the list of exhibits, communication with organiser (juridical relationship), positioning of the exhibition to the raster, project and realisation of the exposition (options, approval proceedings), services provided by the organiser, arrangement of the exhibition.
Operation of the exposition: promotion (advertising campaign, promotion materials), communication with customers, business partners and media, accompanying programme (public inquiries, competitions), maintenance of the exposition, disassembly.
|b.||Spacial solution of the furniture exhibition: scenography, information system, |
communication. Spacial solution of a furniture exposition: scenography, exhibitions system
(Kombi, Octanorm, special solutions), indication of the exposition. Determination of the area:
ground floor and two floored expositions, open and closed expositions, mobile expositions.
Organisation of the exhibiting area: fixe and mobile vertical structuring, hard and soft
boundary, horizontal structuring (podiums, water and others surfaces), floor and roof.
Information center, staff.
|c.||Arangement of the exhibition and exhibits: wall finishing: wallpaper, paint. Motives: name|
of product, function, materials, colour, textile or a part of product. Light efects:
transilluminated panels, floor, podiums, price tags, directional lighting, projection, water and
mirror efects, animation. Instalation of exhibits: simple, layering, horizontal and vertical
installation, testing of attributes.
|d.||Decoration of the exhibition: real (classical, rustical, industrial, ethno, modern), stylised|
(graphics, layering, animals and other motifs), taste/kitsch, kitch or decadence as a intention.
Flowers (real, stylised, artificial, greenwall as a trend). Information of the exhibit: names
(touch displays, sticked information on the floor and wall), pattern book of textiles and leather.
|3.||Corporate identity and propagation (allowance 2/0)|
|a.||History: (Raymond Loewy, Peter Behrens, Henry van de Velde), corporate style, design manual, technical and estheticals standards, symbol, logotype, logosymbol, corporate typeface, corporate colours, construction, charakteristics, application.|
|b.||Promotion of exhibitions: information as a crux of advertising, effectuality of|
advertising, directs and undirects routes of communication, advertising strategy, target
groups, advertising media, advertising in journals and spcialised magazines, direct mailing,
PR articles. Advertising in radio, TV, mediaschedule, viewer ratings, advertising campaign.
Emotional effect of advertising, vampire effect, non-ethical advertising. Promotion
materials, sale tools, promotion items.
|4.||Actual organisation of exhibitions in Europe (allowance 2/0)|
|a.||Actual trends from the Europeen furniture exhibitions: IMM Kolín Cologne, Maison et objet Paris, Salone internazzionale del Mobile Milan. Europeen awards. Starification of designers.|
|5.||Public presentation of seminar works (allowance 2/0)|