Course syllabus RRCRU - Tourism in Regional Development (FRDIS - SS 2019/2020)Help


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Course code:
RRCRU
Course title in Czech:
Tourism in Regional Development
Course title in English:
Tourism in Regional Development
Semester: SS 2019/2020
Mode of completion and number of credits:
Exam (4 credits)
Mode of delivery and timetabled classes:
full-time, 2/2 (hours of lectures per week / hours of seminars per week)
part-time, 14/0 (lectures per period / seminars per period)
Level of course: bachelor
Course type:
required
Type of delivery:
usual, consulting
Mode of delivery for our mobility students abroad:
-- item not defined --
Language of instruction:
Czech
Course supervisor: Mgr. Ondřej Konečný, Ph.D.
Course supervising department:
Faculty:
Teachers:
Mgr. Ondřej Konečný, Ph.D. (examiner, instructor, lecturer, supervisor)
Prerequisites: not Tourism in Regional Development in English
 
Timetable in this semester:
Day
From-till
RoomTeacherEntry
Frequency
Capacity
Tuesday15.00-16.50Z14 (ČP II.)
Lecture
Every week
90
Friday
11.00-12.50
Z9 (ČP II.)
Seminar
Every week
35
Friday13.00-14.50
Z9 (ČP II.)
O. Konečný
Seminar
Every week35
 
Aim of the course and learning outcomes:
To give a comprehensive overview of the tourism in regional development. To develop a unified, primary knowledge required for university studies. During the course of the semester students will get knowledge of tourism in the cities and in th country. The course explains the role and the importance of the marketing in touirism development. The competences are concerned with all of the solving marketing problems in regional development.
 
Course content:
1.Marketing and marketing communication and regional development (allowance 2/2)
2.
Partnership and regional development (allowance 2/2)
3.
History and kinds of tourism (allowance 2/2)
4.
Marketing tools in tourism (allowance 2/2)
5.
Tourism in the cities (allowance 2/2)
6.
Tourism in the country (allowance 2/2)
7.
Perspectives of tourism (allowance 2/2)
Learning activities and teaching methods:
Type of teaching method
Daily attendance
Combined form
lecture
24 h
14 h
practice
8 h0 h
field work16 h0 h
preparation for exam24 h
58 h
preparation of presentation
20 h
12 h
elaboration and execution of projects
20 h28 h
Total
112 h
112 h
 
Assessment methods:
Students are required to meet three conditions to could pass the final exam. 1) The student can not miss out any seminar, 2) a pair of students present selected topic (state of destination management in the selected region) and hand in it in acceptable form (in document format), and 3) participate in the field excursion respectively hand in an alternative task compensated absence on the excursion. After compliance with these requirements, the student will pass the final exam, which is oral - students have to demonstrate theoretical knowledge and the ability to be knowledgeable in the geography of tourism of the Czech Republic based on map outputs.
 
Assessment criteria ratio:
Requirement type
Daily attendance
Combined form
Total
0 %
0 %
 
Recomended reading and other learning resources:
Basic:
FORET, M. et al. Cestovní ruch v regionálním rozvoji. Brno: Mendelova univerzita v Brně, 2013. 140 p. ISBN 978-80-7375-739-7.
FORET, M. Partnerství pro místní rozvoj jako rámec pro manažerské rozhodování v managementu destinace. In: Manažerské rozhodování v praxi. 1st ed. Beckova edice ekonomie. Praha: C.H.Beck, 2015. p. 113--134. ISBN 978-80-7400-587-9.
VAŠTÍKOVÁ, M. Marketing služeb. Praha: Grada Publishing a.s., 2008. 232 p. ISBN 978-80-247-2721-9.
VYSTOUPIL, J. Atlas cestovního ruchu. Praha: MMR ČR, 2006. 157 p. ISBN 80-239-7256-1.
VYSTOUPIL, J. -- ŠAUER, M. et al. Geografie cestovního ruchu České republiky. Plzeň: Vydavatelství a nakladatelství Aleš Čeněk, 2011. 315 p. ISBN 978-80-7380-340-7.

Recommended:
HALL, C M. The geography of tourism and recreation: environment, place and space. 3rd ed. London: Routledge, 427 p. ISBN 9-78-0-415-33561-4.

Course listed in study plans for this semester:
Track P Business, full-time form, initial period WS 2018/2019
 
Course listed in previous semesters:
Teaching place:
Brno


Last modification made by Bc. Vít Karber on 03/23/2020.

Type of output: