Course syllabus STM - Strategic Management (FBE - WS 2020/2021)

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Course code: STM
Course title in language of instruction: Strategický management
Course title in Czech: Strategic Management
Course title in English: Strategic Management
Mode of completion and number of credits: Exam (5 credits)
(1 ECTS credit = 28 hours of workload)
Mode of delivery/Timetabled classes: full-time, 2/1 (hours of lectures per week / hours of seminars per week)
part-time, 16/0 (lectures per period / seminars per period)
Language of instruction: Czech
Level of course: master continuing
Semester: WS 2020/2021
Name of lecturer: doc. Ing. Pavel Žufan, Ph.D. (supervisor)
Prerequisites: Final Bachelor Exam
Aims of the course:
The aim of the course is to teach students to interconnect the acquired knowledge from particular disciplines, and work with it in designing the future development direction of an organisation. Special attention is paid to the environment analysis, and projection of its results to the future development scenarios of possible development directions of an organisation. Students also get to know a set of helping tools for strategy formulation, which can be used as an aid in proposal of a specific strategy of an organisation.
Course contents:
1.The theory of Strategic Management--basic terms, development, character, process (allowance 4/2)
2.Business mission and long-term objectives (allowance 2/2)
3.Analysis of the external and internal environment of a firm (allowance 4/2)
a.Structure of the external environment, methods and techniques of analysis
b.Structure of the internal environment, methods and techniques of analysis

4.Selection of business strategies (allowance 4/2)
a.General types of business strategies
b.Suggestion of strategic alternatives, quantitative methods
c.Evaluation and selection of business strategies

5.Implementation and control of business strategies (allowance 2/2)
6.Management of change (allowance 2/0)
7.Analysis of industry and competition--basic terms (allowance 2/2)
8.Analysis of competitive environment (allowance 4/2)
a.Porter's model
b.Influence of government on the competitive environment

9.Competitive strategies (allowance 2/0)
a.Types of competitive strategies
b.Strategies focused on wide competition

10.Industry and competitive strategy (allowance 2/0)
a.General types of industries and their evolution
b.Competitive strategies in the particular types of industries

Learning outcomes and competences:
Generic competences:
-Ability to create new ideas (creativity)
-Ability to make decisions
-Ability to organize and plan ahead
-Ability to solve problems
-Designing and managing projects
-Leadership skills
-Resolve to succeed
-Spirit of enterprise

Specific competences:
-Student is able to formulate a business mission
-Student knows main stages of strategic management process
-Student knows main types of competitive strategies
-Students is able to recommend a suitable competitive strategy

Type of course unit: required
Year of study: Not applicable - the subject could be chosen at anytime during the course of the programme.
Work placement: There is no compulsory work placement in the course unit.
Recommended study modules: -
Learning activities and study load (hours of study load):
Type of teaching methodDaily attendanceCombined form
Direct teaching
     lecture24 h14 h
     practice2 h0 h
     seminar5 h2 h
     consultation2 h6 h
     project work5 h0 h
     public presentation (oral)0 h2 h
     preparation for exam22 h70 h
     preparation of presentation15 h11 h
     elaboration and execution of projects50 h35 h
     writing of seminar paper15 h0 h
Total140 h140 h
Assessment methods:
Students have two obligatory activities: 1. Business simulation game (group of 2-3 students) focused on managing a production company and competing on a simulated market (max. 30 points), 2. Seminar work - proposal of strategy of the production company within the simulation for the next 2 years (max. 5 p.).

Further on students can participate in optional activities: 1. Written analysis of business mission of a selected organization (max. 2 p.), 2. Presentation of the analysis of business mission, or presentation of reasoning of the introductory decision within the simulation (max. 2 p.), 3. Defence of strategy implemented within the simulation (max. 5 p.).

There is also evaluated the activity of studetns at seminars (max. 6 p.).

Final written examination (max. 60 points) is done in the form of solution of a case study based on lecured theory, and can be only done if the student achieves min. 21 p. for the semester activities. Overall evaluation is then the sum of points earned on seminars and examination (total max. 100 p.). Successful pass of the course is possible when reaching at least 61 points.

Students of the part-time form of studies elaborate one, at least 3000 words case study focused on practical application of a selected topic from lectures. Examination has the same form as in the case of full-time students.
Recommended reading:
TypeAuthorTitlePublished inPublisherYearISBN
RQKAPLAN, R S. -- NORTON, D P.Efektivní systém řízení strategie: nový nástroj zvyšování výkonnosti a vytváření konkurenční výhodyPrahaManagement Press2010978-80-7261-203-1
RQOSTERWALDER, A. -- PIGNEUR, Y.Tvorba business modelů: příručka pro vizionáře, inovátory a všechny, co se nebojí výzevV BrněBizBooks2012978-80-265-0025-4
RQMAGRETTA, J.Michael Porter jasně a srozumitelně: o konkurenci a strategiiPrahaManagement Press2012978-80-7261-251-2
RQDAVID, F R.Strategic management: concepts and casesUpper Saddle River, N.J.Prentice Hall2011978-0-13-612098-8
RQJANIŠ, V.Strategický management v dynamickém prostředí České e-komerce2017
REKIM, W C. -- MAUBORGNE, R.Strategie modrého oceánuPrahaManagement Press200580-7261-128-3
REPORTER, M E.Competitive advantage : creating and sustaining superior perforNew YorkFree Press20040-7432-6087-2
REDOZ, Y. -- KOSONEN, M. -- GRUSOVÁ, I.Dynamická strategie: schopnost pohotově měnit strategii vám umožní získat náskok před konkurentyPrahaManagement Press2011978-80-7261-227-7
READAIR, J E.Effective strategic leadership: the complete guide to strategic managementLondonPan2010978-0-330-50943-5
REHAMEL, G.Na čem dnes záleží: jak vyhrát ve světě neustálých změn, dravé konkurence a nezastavitelné inovacePeopleComm2013978-80-904890-6-6
REBARNEY, J B. -- HESTERLY, W S.Strategic management and competitive advantage: concepts and casesUpper Saddle River, NJ [u.a.Prentice Hall20100-13-704287-6


Last modification made by Ing. Jiří Gruber on 11/05/2019.

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