Course syllabus MVY - Marketing II (FBE - WS 2020/2021)
|Course title in Czech:|
|Course title in English:|
|Mode of completion and number of credits:||Exam (5 credits)|
|Mode of delivery and timetabled classes:|
full-time, 2/2 (hours of lectures per week / hours of seminars per week)
part-time, 16/0 (lectures per period / seminars per period)
|Level of course:|
Type of delivery:
Mode of delivery for our mobility students abroad:
It is not possible to study the subject during the international mobility.
|Language of instruction:|
|Course supervisor:||Mgr. Ing. Naďa Hazuchová, Ph.D.|
|Course supervising department:||Department of Marketing and Trade (FBE)|
Timetable in this semester:
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|Aim of the course and learning outcomes:|
|The objective of this course is to introduce marketing research as a process, to introduce a methodology of a research process, environment of marketing research and areas of marketing research application. Related topics consumer behaviour and segmentation are included. The final part is devoted to relationship marketing and students will be enabled to work with some of the CRM systems. Last we will deal with culture and marketing ethics. After passing this course the student will be able to define a marketing problem, gather primary or secondary data, statistically process the data and analyze the data so the student can design a solution of a problem.|
|Learning activities and teaching methods:|
The conditions of the course Marketing II are based on a score system. The student can earn 150 points in total, including 100 points for seminar activities and 50 points for the exam test.
To obtain a preliminary, the student must have at least 60 points: voluntary test; team project (at least 60 %) and defense of the project (at least 60 %). Students have to be present at 9 seminars at least. Last but not least, they have to be present at the lectures with specialist (these 2 lectures will be announced in advance). The voluntary test has no repair options. The semester project is written in teams of 4-5 students. The project and the project defense can be corrected twice.
The exam will take place in electronic form with a follow-up oral exam. It is necessary to obtain at least 60% of points from the written exam. The final grade is calculated from the test results and points from seminars as follows: less than 60% F, 60% or more E, 68% or more D, 75% and more C, 83% and more B and 90% and more A .
The oral part of the exam is mandatory for students who gain less than 75% points from seminars and exam together. Other students can take the oral exam voluntarily to improve the mark.
Assessment criteria ratio:
Recomended reading and other learning resources:
|Course listed in study plans for this semester:|
Field of study C-EM-ME Business Economics and Management, full-time form, initial period SS 2019/2020
Field of study C-EM-ME Business Economics and Management, part-time form, initial period SS 2019/2020
Field of study C-EM-ME Business Economics and Management, full-time form, initial period WS 2020/2021
Track ENM Management, full-time form, initial period WS 2020/2021
Track ENM Management, part-time form, initial period WS 2020/2021
Track ENMO Marketing and Trade, full-time form, initial period WS 2020/2021
Field of study C-EM-ME Business Economics and Management, part-time form, initial period WS 2020/2021
Course listed in previous semesters:
Last modification made by Ing. Jiří Gruber on 06/01/2020.